10月12日起至11月1日, SMS GROUP 携手百事打造亚洲第一家乐事快闪店，以现代艺术美学打造乐事美味殿堂，让乐事的魅力不只体现在味觉上，更进一步延展到视觉、触觉上，以最具创意的方式与消费者互动，好吃更好拍！
From 10/12 to 11/1, Lay’s presented their first experiential pop-up in Asia. By combining Lay’s delicious flavors with an artistic experience, SMS GROUP worked with PepsiCo to create a playful immersion into the world of Lay’s, from the sense of taste to sight and touch, offering an interactive engagement with consumers in the most fun way.
乐事快闪店座落于台湾华山1914文创园区，外观金光闪闪，十分醒目。内部共有4个场景，分别以3种畅销口味及新口味红烧牛肉面为灵感，让民众可以尽情在各个场景中拍照互动，尽享乐趣。
Located in the 1914 Huashan Cultural Park, a mainstay of the young and trendy, the pop-up became a hotspot for passers-by with its glittering facade. Inspired by the 3 popular existing and the newly introduced beef noodle flavor, we divided the brand space into 4 experiential scenes, providing engaging environments in which the public was able to explore the playful spirit of Lay’s, have fun and take photos.
穿过隐藏在自动售货机后面的秘密入口，便可走进诱人的薯片王国。
Through a secret door hidden behind a vending machine, guests could slip into the enticing snack world.
Original「经典原味」
在鲜明愉快的黄色调空间中，摆放极具疗癒感的薯片状圆形球体，或趴或坐、或躺或滚，重回童年的纯真快乐，体验乐事最单纯的美味。
In the bright and happy yellow room, guests were able to freely sit, lie down or roll around on the round balls resembling the original chips, experiencing a moment of pure joy, just like the delicacy of Lay’s Original.
Kyushu Seaweed「九州岩烧海苔」 
汲取海草流动的意象，从屋顶悬挂垂坠式的布幔，搭配迷幻色彩的光影，让人一踏入就仿佛游进海底世界。
Inspired by the feeling of flowing sea grass, the immersive hanging curtains played with light and shadow, creating a mysterious undersea world to explore.
Swiss Cheese「瑞士香浓起司」
以起司滑顺的口感和流动的特色为灵感，创造如同抱枕般柔软有弹性的巨大起司墙。可触摸、倚靠在起司墙上，感受被起司包围的幸福感。
The large cheese walls were designed to resemble the smooth taste, texture and look of cheese. To touch, lean or climb through the cheese walls, guests were able to feel the fun and “say cheese” for a very sharable picture!
Beef Noodles「红烧牛肉面」
乐事最新牛肉面口味，真实还原地道台湾口味特色。我们以记忆泡棉，打造比人还大的牛肉面，柔软有弹性，让整个人陷入其中，仿彿融在牛肉面的怀抱裡。同时运用了镜面设计，在天花板放置镜子。当你躺下时，就能在天花板上的镜子裡看见宛如躺在牛肉面碗中的自己，拿起手机立马拍出台味十足的绝世美照。
Jump right intothe new flavor of Lay’s and land in a massive bowl of beef noodles! Nothingbetter than the taste of home, the Taiwan special of ‘Lay’s Beef Noodles’ payshomage to what is arguably Taiwan’s domestic flavor. Bigger than life andtaking guest by surprise, guests were embraced by the soft and warm feeling of lyingin a beef noodle bowl and able to see - and snap pictures of - themselves inthe mirror placed on the ceiling.
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SMS GROUP很荣幸再次与百事合作，打造突破传统的零食互动体验，将快乐分享给大众。
SMS GROUP went far off the beaten path with PepsiCo, creating this unconventional snack experience and bringing fun, happy and memorable moments to Taipei.
作者: leather
代理商:
SMS GROUP
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