【Leather在现场】快手夏日游音节

2026年08月14日

成都 欢乐谷

第二届快手夏日游音节是快手升级打造的大型线下游戏嘉年华，依托 51 万㎡大型乐园场地落地，集结 21 个游戏 IP 展区与复古游戏厅，是平台打通线上直播生态与线下实景游乐的标杆项目，实现游戏 IP、主播社群与线下游客的三方联动，为短视频平台大型游戏线下活动提供参考范本。

项目空间制作高度还原各游戏原作世界观，每个 IP 独立搭建主题实景展区，造型风格跟随游戏调性差异化设计，涵盖赛博朋克、暗黑哥特、国风古风、海岛乐园等多元视觉，搭配巨型 IP 装置、互动游戏操作台，同时设置复古游戏厅复刻多款经典怀旧游戏，全域布局任务点位，以统一的紫色视觉体系串联整个乐园场景。

活动期设置星钻任务机制，游客打卡展区、NPC 互动、参与水友赛可积累星钻兑换外设、手办等实物礼品，分为个人冒险与主播战队两条游玩路径，260 余位主播、选手、Coser 到场参与。线下丰富的实景体验产出大量打卡素材，反哺快手站内短视频与直播内容，线上话题与主播流量又持续引流线下到场用户，完成线上流量、线下场景、IP 商业曝光的闭环营销。

As the upgraded large‑scale offline game carnival of Kuaishou, the 2nd Kuaishou Summer Game Festival is held within a 510,000‑square‑meter amusement park. It gathers 21 game IP exhibition zones and a retro game hall, serving as a benchmark case connecting online live‑stream ecosystem with real‑world amusement experience.

It builds three‑party interaction among game IPs, streamer communities and offline visitors, setting a reference for large‑scale offline gaming events operated by short‑video platforms. Each IP booth restores original game worldviews with differentiated styling, covering cyber‑punk, gothic, traditional Chinese and tropical island aesthetics. Giant IP installations and interactive game consoles are deployed across the venue, while the retro game hall reproduces classic vintage titles. The whole park is unified by purple‑toned visual design.

During the event, visitors earn star‑diamonds by visiting booths, interacting with NPCs and joining competitions, which can be redeemed for peripherals and electronic gifts. Two gameplay modes are available: solo adventure and streamer team challenge, with over 260 streamers, players and cosers attending. Immersive offline scenarios generate abundant share‑able UGC material for short videos and live streams on Kuaishou. In return, online traffic and topics drive on‑site attendance, forming a complete marketing loop of online traffic, offline experience and IP commercial exposure.

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