MAKE UP FOR EVER HD SKIN 粉无痕平衡肌底粉底液新品达人私享体验会

作者: Winniekong

代理商: TBC

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌：待定

项目行业：彩妆

项目日期： 2026-06-11 11:00 2026-06-11 17:00

项目地点：景德镇

项目名称： MAKE UP FOR EVER HD SKIN 粉无痕平衡肌底粉底液新品达人私享体验会

MAKE UP FOR EVER HD SKIN 粉无痕平衡肌底粉底液新品达人私享体验会

2026年06月11日

景德镇

项目现场

MAKE UP FOR EVER玫珂菲落地千年瓷都景德镇，打造HD SKIN粉无痕平衡肌底粉底液专属达人私享体验会，以「瓷与底妆，同寻平衡之美」为核心概念，是品牌深耕专业底妆赛道、联动东方非遗文化实现美学升级的特色线下企划。项目空间制作深度取材景德镇制瓷工艺，以瓷土、窑火、釉色为核心视觉灵感，突破传统美妆活动的商业化场景，大量运用素坯白瓷、窑洞拱门造型与陶土肌理装置搭建沉浸式会场，将瓷艺温润平衡的匠心特质与新品自适应肤质、无痕持妆的产品内核深度呼应，空间质感高级且主题辨识度极强。

活动期聚焦专业底妆体验，邀请头部美妆达人与彩妆KOL参与专场私享，由品牌专业彩妆师拆解新品配方，演示高清镜头上妆技巧，在多光线场景下实测产品持妆、抗氧化与柔焦效果。现场同步开放全色号试色与景德镇陶瓷手作体验，实现彩妆美学与传统瓷艺文化的双向融合。作为圈层精细化营销项目，活动定向产出达人测评、现场大片及短视频内容，依托瓷都文化底蕴拔高品牌专业格调，精准渗透美妆垂直圈层，完成新品口碑种草、专业彩妆品牌定位强化与高端用户心智沉淀，构建文化赋能、场景体验与圈层传播联动的营销闭环。

MAKE UP FOR EVER launches an exclusive influencer private experience event for the new HD SKIN foundation in Jingdezhen, China’s millennium porcelain capital. Centered on the theme “Balanced Beauty of Porcelain and Base Makeup”, the campaign integrates traditional porcelain craftsmanship with modern makeup aesthetics, serving as a distinctive offline project for the brand to empower its professional base makeup layout with oriental intangible cultural heritage. Inspired by porcelain clay, kiln fire and glaze colors, the venue abandons conventional commercial beauty event styles.

It adopts raw white porcelain, kiln arch structures and clay texture installations to build an immersive space, perfectly echoing the new foundation’s core advantages of skin adaptability and flawless long-lasting finish. The event invites professional beauty KOLs and influencers to participate in exclusive experience sessions. Professional brand makeup artists analyze product formulas, demonstrate high-definition makeup techniques, and test the product’s staying power, anti-oxidation and blurring effects under diverse lighting conditions. Participants can try all foundation shades and experience traditional porcelain handcrafts, combining professional makeup art with traditional porcelain craftsmanship. Precisely targeting vertical beauty groups, the event outputs original influencer evaluations, high-quality photos and short videos. Leveraging the profound cultural heritage of Jingdezhen to upgrade brand tonality, it completes new product word-of-mouth accumulation and community seeding, strengthens the brand’s professional makeup positioning, and forms a complete marketing loop of cultural empowerment, immersive experience and vertical communication.

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