Charlotte Tilbury 柔焦魔法秘境

2026年09月07日-2026年09月13日

上海 新世界新丸中心

项目预告

项目现场

Charlotte Tilbury「柔焦魔法秘境」限时美妆快闪落地上海新世界新丸中心一层中庭，是品牌围绕全新精灵散粉打造的新品上市核心企划，延续品牌经典鎏金复古魔法美学体系，依托品牌长期深耕美妆艺术与魔法质感的视觉基因，完成新品场景化落地与品牌调性升级。

项目空间造型极具专属风格，以柔光镜、星光舞台为核心视觉载体，整体延续奢华复古的品牌质感，精心打造产品体验试妆区、柔焦光影打卡秘境与定妆魔法互动装置，场景制作贴合底妆柔焦、通透的产品核心特质，将抽象的定妆美妆效果转化为可视觉、可体验的沉浸式空间氛围。活动期开放新品实地体验，消费者可直观感受微米级粉质、柔焦控油与长效持妆的产品优势，同时联动品牌全球代言人蔡徐坤视觉物料，丰富场景内容。

用户可打卡拍照、参与互动玩法，解锁品牌限定小样与专属周边礼遇。项目立足南京路核心商圈流量优势，邀约美妆达人探店造势，凭借精致梦幻的秘境场景激发小红书、抖音等平台UGC自发传播，深度传递品牌底妆魔法核心理念，跳出传统美妆快闪单一试妆模式，构建新品场景种草、线下体验、圈层传播与终端零售转化的完整营销闭环。

Charlotte Tilbury launches the limited-time “Soft Focus Magic Wonderland” beauty pop-up at the atrium of Shanghai New World New Maru Center, focusing on the new Fairy Loose Powder launch. Inheriting the brand’s iconic golden retro magic aesthetics and long-term beauty art genes, the project realizes scenario-based product promotion and brand tonality upgrading. With soft-focus mirrors and starlight stages as core visual elements, the space features luxurious and retro styling, including professional makeup trial zones, soft-focus light and shadow check-in areas and makeup-setting interactive installations.

The scene design echoes the product’s core advantages, turning abstract makeup effects into immersive visual and tactile experiences. Visitors can personally test the micro-fine powder texture and experience the soft-focus, oil-control and long-lasting makeup effects. Integrated with visual materials of brand global spokesperson Cai Xukun, the event provides interactive games and exclusive limited samples and souvenirs for fans and beauty enthusiasts. Located in the core Nanjing Road business district, the pop-up invites beauty influencers for on-site exploration.

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