MEMO PARIS 新天地限时快闪

2026年04月17日-2026年09月30日

上海 MEMO精品店

项目现场

2026年，法国高奢小众香氛品牌MEMO PARIS携手插画艺术家Jean Jullien于上海新天地打造ODEON艺术限量快闪，标志着这一以"旅行记忆"为基因的香氛世家首次将巴黎左岸的文艺灵魂注入海派石库门建筑。选址于中西合璧的新天地历史街区，项目以奥德翁剧院为空间叙事原点，通过Jean Jullien标志性的简约线条与明快色彩，将石库门转化为一座粉色的巴黎艺术驿站。

空间造型层面，粉色主调贯穿整个场域，云朵装置与艺术化人物雕塑悬浮其间，营造出塞纳河畔暮色般的浪漫氛围。制作层面，快闪不仅推出ODEON艺术限量香水——以玫瑰、枣果、零陵香豆等香调复刻奥德翁剧院的温柔深邃——更完整呈现世界旅行者、流浪皮革等经典系列，配合Jean Jullien联名周边与多处艺术打卡点，构建从嗅觉到视觉的全方位沉浸式体验。

此次快闪不仅是限定产品的发布窗口，更是高奢香氛品牌如何通过在地建筑保育与跨界艺术合作，将法式浪漫转化为可触摸的城市文化事件的典范，为行业提供了"小众香氛+大众艺术+历史空间"的三维融合范式。

In 2026, French haute niche fragrance house MEMO PARIS collaborated with illustrator Jean Jullien to launch the ODEON Art Limited pop-up at Shanghai Xintiandi, marking the first infusion of the brand's Parisian Left Bank artistic soul into Shanghai's Shikumen heritage architecture. Located in the historic Xintiandi district, the activation anchors on the Odéon Theater as spatial narrative origin, transforming stone-gate houses into a pink Parisian art station through Jullien's signature minimalist lines and vivid colors.

Spatially, a pink palette permeates the entire field, with cloud installations and artistic human sculptures suspended to evoke the romantic dusk atmosphere of the Seine. Execution-wise, the pop-up debuts the ODEON art limited fragrance—distilling the theater's gentle depth through rose, jujube, and tonka bean notes—while presenting complete classic collections including Les Eaux du Voyage and Cuirs Nomades, complemented by Jullien collaborative peripherals and multiple art check-in points, constructing an immersive olfactory-visual journey.

Beyond a limited product launch, this activation exemplifies how haute fragrance houses can convert French romance into tangible urban cultural events through heritage architecture preservation and cross-disciplinary art partnerships, offering a paradigm for the three-dimensional fusion of "niche fragrance + public art + historic space."

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