MINISO YOYO乐园

作者: Winniekong

代理商: TBC

#活动预告 #活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌：待定

项目行业：快速消费品

项目日期： 2026-09-09 10:00 2026-09-15 22:00

项目地点：上海西岸梦中心

项目名称： MINISO YOYO乐园

MINISO YOYO乐园

2026年09月09日-2026年09月15日

上海西岸梦中心

项目预告

项目传播

项目现场

西岸梦中心YOYO乐园主题展落地上海西岸滨江核心商圈，是依托西岸梦中心工业筒仓独特建筑基底打造的沉浸式治愈系IP主题游乐项目，丰富了商圈暑期文旅业态，为工业风公共空间赋能年轻化、治愈系潮流属性。项目空间造型极具反差美学，以硬朗粗犷的筒仓工业建筑为基底，融入软萌YOYO IP核心视觉，

通过巨型YOYO主雕塑、蓬松云朵造景与多彩童趣游乐装置营造甜系童话氛围，刚柔并济的场景设计形成强烈视觉记忆点。整体展区规划清晰，科学划分户外打卡区、IP故事展区、潮玩售卖区与互动游戏区，兼顾观赏性、体验性与商业性。活动期落地多元趣味内容，常态化开展YOYO人偶巡游、集章打卡、复古大头贴拍摄等互动玩法，同步发售YOYO盲盒、萌粒及多款西岸首发限定周边，构建完整的IP沉浸式体验体系。

场地采用分区运营模式，户外滨江打卡区域免费开放，可同步收获江景与IP装置双重出片效果，室内潮玩商店实行预约入场机制。项目依托西岸滨江超高自然客流与城市地标优势，精准瞄准年轻群体与亲子客群，以软萌治愈的场景氛围撬动大众自发打卡与社交平台种草，持续扩大YOYO IP市场曝光，有效盘活商圈暑期流量，实现场景体验升级、IP声量扩散与线下零售转化的双向营销闭环。

Located at Shanghai West Bund Dream Center, the YOYO Paradise themed exhibition is an immersive healing IP amusement project based on the venue’s unique industrial silo architecture. It enriches the summer cultural and commercial formats of West Bund, injecting youthful and trendy vitality into traditional industrial public spaces. Boasting distinctive contrast aesthetics, the space combines tough industrial silo structures with soft and cute YOYO IP visuals.

Equipped with giant YOYO sculptures, fluffy cloud decorations and colorful amusement installations, it creates a sweet fairy-tale atmosphere and forms a striking visual conflict between industrial ruggedness and healing tenderness. The venue is reasonably divided into outdoor check-in area, IP story exhibition area, trendy toy retail area and interactive game area.

During the event, diversified experiences including YOYO doll parades, stamp collection activities and photo booth shooting are available for visitors. YOYO blind boxes, cute particles and multiple West Bund-exclusive limited merchandise are officially launched on site. Adopting classified operation, the outdoor riverside zone is open for free with dual views of river scenery and IP installations, while the indoor store requires reservation for entry. Leveraging the superior passenger flow of West Bund waterfront, the project targets young people and family groups. The healing and delicate scene design drives active check-ins and social media sharing, greatly expands YOYO IP influence, activates summer commercial traffic of the venue, and builds a complete marketing loop covering immersive experience, IP publicity and offline retail conversion.

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文字来自 AI 编辑完成，AI信息自我辨识

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