NIKE TOMA 2026全国总决赛

2026年07月26日-2026年07月26日

上海 灰仓艺术中心

项目预告

项目现场

2026年7月26日，Nike全球街头足球平台TOMA中国区全国总决赛落地上海杨浦灰仓艺术空间，作为该赛事首次登陆中国的年度收官盛典，承载品牌深耕本土街头潮流体育、赋能青年足球文化的战略意义，打破传统专业赛事的刻板边界，以“你来接管”为核心主张，面向青年足球爱好者与潮流社群，打造竞技、音乐、潮流融合的街头足球狂欢场景。

项目依托滨江筒仓原生工业建筑肌理，以荧光绿与炭黑塑造先锋热血视觉体系，搭配直面浦江天际线的巨型TOMA立体标识，强化专属赛事记忆点。场地采用开放式模块化搭建，沿动线科学划分专业竞赛球场、体验球场、打卡通道、潮流市集与舞台区域，昼夜双氛围适配全天候拍摄与沉浸式体验，整体空间兼顾专业竞技性与潮流社交属性。

本次赛事以三日集中活动周期构建完整营销传播链路，汇聚全国七大赛区精英战队对决，联动马思唯、朱辰杰及女足国字号球员重磅嘉宾，搭配DJ演出、球衣定制、趣味足球挑战等多元内容。访客观赛体验、全域打卡兑取限定周边，并通过社交平台产出UGC内容持续放大话题热度。活动深度融合街头竞技与潮流文化，释放青年运动创造力，依托线下高密度赛事体验实现全网圈层破圈传播，打造今夏上海滨江标杆性潮流体育盛典。

On July 26, 2026, the TOMA China National Finals, Nike’s global street football platform, debuted at Shanghai Yangpu Grey Warehouse Art Space as the inaugural grand finale in China. Strategically empowering local youth street sports culture, the event abandons the rigid form of traditional football matches and advocates the core spirit of youth autonomy and creative street sports.

In terms of spatial design and production, the venue inherits the industrial texture of riverside silo buildings, adopting fluorescent green and charcoal black to present a passionate and avant-garde visual effect. Standing facing the Huangpu River skyline, the giant three-dimensional TOMA installation serves as the core visual landmark. Built with open modular structures, the space is divided into professional competition courts, experience courts, themed check-in passages, trend markets and stage areas, adapting to all-day shooting and immersive experience with natural daylight and night lighting.

Centered on a three-day intensive activity cycle, the event gathers elite teams from seven national divisions and invites celebrity guests, together with DJ performances, jersey customization and interactive football challenges. Visitors can watch competitions, experience open courts and obtain limited souvenirs, while continuous UGC sharing on social platforms expands topic influence. Integrating sports competition with street trend culture, the event stimulates youthful sports vitality, realizes cross-circle communication, and builds a landmark trendy sports ceremony along Shanghai riverside in summer.

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