OPPO Find X10 Series 全球发布会

OPPO Find X10 Series 全球发布会由 UNIPLAN 承制，于 2026 年 10 月 21 日在西班牙马略卡岛举办，作为 Find 系列旗舰机型面向全球市场的重磅首发活动，承载着 OPPO 高端影像全球化布局的战略目标。从行业背景来看，全球高端手机市场竞争持续聚焦影像、光学与 AI 计算摄影赛道，OPPO 延续与哈苏的深度联合研发路线，本次发布会以 “真实原生影像” 为核心叙事，借马略卡岛自然光影环境，把产品影像能力和现场环境融为一体，向海外媒体、KOL、区域经销商同步传递新一代 LUMO 原色影像引擎、2 亿像素主摄、一体化雕塑玻璃机身等核心卖点。

在空间造型与落地制作层面，场地依托滨海自然环境搭建极简克制的主发布舞台，采用低饱和度的浅灰、米白基底，配合柔和渐变光影，呼应哈苏相机经典的北欧设计语言；展区划分主发布区、产品静态体验台、影像样片沉浸式观览区与媒体专访间，展陈道具以轻薄哑光材质为主，弱化冗余装饰，重点突出手机本身的曲面一体造型与镜头模组细节，现场灯光系统模拟自然光变化，还原产品在不同光线条件下的色彩表现，兼顾专业拍摄、媒体取景与观众直观体验。

活动内容与传播营销形成紧密闭环，发布会主流程完成技术讲解、真机首发、影像创作案例分享，配套真机上手体验、创作者实拍交流，同步面向全球多语种线上直播。线下邀请全球科技媒体、海外影像创作者到场实地体验，产出实拍测评、现场短视频；线上直播覆盖欧洲、东南亚等核心市场，配合海外社交平台话题运营，把发布会现场的空间氛围感、产品影像演示片段转化为可扩散的传播素材，让新品核心卖点快速触达海外消费群体，夯实 OPPO 在全球高端影像手机赛道的品牌认知，为后续区域上市、渠道铺货铺垫声量基础。

The OPPO Find X10 Series Global Launch Event, produced by UNIPLAN, took place on October 21, 2026 in Mallorca, Spain. As the flagship global debut of the Find series, the event supports OPPO’s global premium imaging strategy. Against the backdrop of fierce competition in the high-end smartphone sector, where computational photography, optics and AI imaging are key battlegrounds, OPPO continues its long-term technical partnership with Hasselblad. Centered on “true-to-life imaging”, the launch leverages the natural light and coastal scenery of Mallorca to demonstrate the new LUMO True Image Engine, 200MP main camera and one-piece sculpted glass design for international media, KOLs and regional distributors. In terms of space, form and fabrication, the main stage adopts a minimalist layout with soft gradient lighting and neutral pale grey and off-white tones, echoing Scandinavian aesthetics of Hasselblad.

The venue is divided into keynote stage, hands-on demo stations, immersive photo gallery and media interview zones. Lightweight matte materials are used for display fixtures, with minimal decorative elements to draw focus to the seamless curved body and camera module of the new handsets. The lighting rig simulates shifting natural daylight, helping visitors observe colour performance under varied lighting conditions while supporting professional photography and media coverage. The event agenda and marketing communication are closely integrated. The keynote covers technical breakthroughs, product unveiling and creative imaging showcases, followed by hands-on trials and creator exchanges, alongside multi-language global live streaming.

Offline, international tech journalists and visual creators test the devices on-site and produce reviews and short clips. Online live broadcast reaches core markets across Europe and Southeast Asia, supported by social media campaigns. Atmospheric footage and imaging demo clips captured from the venue are packaged as shareable content, enabling key product strengths to reach overseas audiences efficiently. This event strengthens OPPO’s brand positioning in the global premium imaging smartphone market and builds momentum for subsequent regional rollouts and retail distribution.

关于OPPO

OPPO 是全球智能终端品牌，持续深耕智能手机、影像技术、IoT 生态领域，坚持以影像创新为高端旗舰主线，长期和哈苏开展光学色彩联合研发。Find 系列作为 OPPO 旗舰标杆，专注移动影像、屏幕与性能突破，面向全球高端消费市场。依托全球化研发、海外渠道与创作者生态，OPPO 持续输出兼具设计质感与影像实力的产品，在欧洲、东南亚等市场稳步推进高端化战略。

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