【行业观察】Oriens Lumina在上海奉贤开业迎客

项目品牌: 待定

项目行业: 体验营销/营销

项目日期: 2022-11-06 09:00 2022-11-06 17:00

项目地点: 上海 九棵树未来艺术中心

项目名称: 【行业观察】Oriens Lumina在上海奉贤开业迎客

Oriens Lumina 是 Moment Factory 的 Lumina 魔法夜行系列的第16处体验,在上海开幕。

跨学科内容制作公司 Dengyu Culture 聘请 Moment Factory 在上海郊区奉贤区的九棵树未来艺术中心打造身临其境的多媒体体验。户外娱乐提供精心编织的照明、投影、音乐和互动,以放大自然环境的奇观。

夜幕降临,游客将穿越充满多媒体的超现实森林,在那里他们将见证失去的光的回归。沿着蜿蜒的小路,穿越五个神秘的领域,游客将在途中遇到不同的能源——水、木、火、金属和土——以及一些意想不到的现象。

Oriens Lumina 的原创故事情节受到中国古代神话元素和悠久的奉贤传统的启发,是在咨询当地专家的情况下内部开发的。就像叙述本身一样,Moment Factory 在大流行期间的远程设计和安装体验是与当地团队在现场的协作。

结果是一场激发想象力的多感官探险,作为艺术中心提供的夜间对应物,标志着 Lumina 魔法夜行首次进军中国市场。


Oriens Lumina, the 16th experience in Moment Factory’s Lumina enchanted night walk series, opens in Shanghai.

Interdisciplinary content production company Dengyu Culture enlisted Moment Factory to create an immersive multimedia experience on the grounds of the Nine Trees Future Art Centre, in Shanghai’s suburban Fengxian district. The outdoor entertainment offering carefully weaves lighting, projection, music, and interactivity to magnify the wonders of the natural surroundings.

Come nightfall, visitors will venture through a surreal multimedia-infused forest, where they will witness the return of its lost light. Ushered along winding paths and through five mysterious realms, visitors will encounter different energy sources — water, wood, fire, metal, and earth — and some unexpected phenomena along the way.

Inspired by elements of ancient Chinese mythology and longstanding Fengxian traditions, Oriens Lumina’s original storyline was developed in-house with consultation from local experts. Like the narrative itself, Moment Factory’s remote design and installation of the experience during the pandemic was a collaborative effort with a local team on-site. The result is a multisensory expedition that sparks the imagination, serves as a nighttime counterpart to the art centre’s offering, and marks Lumina enchanted night walks’ first foray into the Chinese market.


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图片来自网络及品牌公开信息,出处见网络

原文链接为:https://momentfactory.com/news/oriens-lumina

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