汪汪队恐龙岛奇遇记

2026年07月11日-2026年09月01日

上海 陆悦天地

项目预告

项目现场

2026年暑期，正版IP《汪汪队立大功》「恐龙岛奇遇记」主题展落地上海陆悦天地中庭，聚焦亲子家庭客群打造沉浸式恐龙冒险乐园，是商场激活暑期亲子客流、丰富少儿文旅业态的核心商业展览项目。

在空间造型与制作搭建上，展区以丛林绿与火山橙为主色调，高度还原奇幻恐龙岛冒险氛围，布置巨型汪汪队角色立牌、恐龙洞穴打卡场景与专属闯关赛道，并配套主题周边商店，实现打卡、游乐、消费一体化场景布局。项目采用轻量化模块化施工工艺，搭配全软包游乐设施，兼顾孩童游玩安全性与空间通透质感，开阔流畅的动线同时适配亲子休闲遛娃与氛围感拍摄需求。

展览以阶段性常态化线下活动支撑全域营销传播，依托暑期集中开放的三日核心体验内容，通过任务手册闯关集章、社交打卡兑礼、衍生品阶梯满赠等分层玩法，持续提升家庭用户停留时长与参与度。线下沉浸式亲子体验持续催生UGC探店内容与口碑分享，借助汪汪队国民级亲子IP影响力快速扩散话题热度，有效带动商场亲子业态消费转化，成功打造沪西暑期标志性亲子游乐打卡地标，实现场景体验、客流引流与品牌传播的双向赋能。

In the summer of 2026, the official PAW Patrol themed exhibition “Dinosaur Island Adventure” lands at the atrium of Shanghai Luyue Tiandi.

Targeting family audiences with children, the immersive dinosaur adventure park serves as a key summer commercial project to activate shopping mall parent-child passenger flow and enrich summer children’s cultural and tourism formats. In terms of spatial design and production, the venue adopts jungle green and volcanic orange as main tones to restore the fantastic dinosaur island adventure scene, equipped with giant PAW Patrol character installations, dinosaur cave check-in areas, challenge tracks and a themed merchandise store. Built with lightweight modular structures and fully wrapped soft-play facilities, the space guarantees children’s safety while providing open moving lines suitable for leisure and photography. Supported by systematic three-day core activities, the exhibition integrates challenge stamp collection, social check-in rewards and merchandise full-gift benefits to continuously enhance user participation.

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