PIAGET伯爵「奢雅之彩」高级珠宝展

PIAGET伯爵ColoursOfExtraleganza奢雅之彩高级珠宝活动

2026年09月18日

上海 外滩源壹号

项目传播

项目现场

PIAGET伯爵「Colours Of Extraleganza 奢雅之彩」高级珠宝展览暨尊享晚宴落地上海外滩源壹号，作为品牌Extraleganza“优雅亦不羁”高级珠宝三部曲的收官终章，承接前两季美学铺垫，是伯爵依托150余年制表与珠宝匠艺积淀，致敬上世纪六七十年代自由先锋美学的里程碑式艺术企划。

项目突破传统高级珠宝克制典雅的固有调性，以色彩为核心创作语言，重塑奢华的多元表达，既是品牌复古美学的当代回溯，也是高端奢品从经典贵雅向鲜活前卫风格迭代的重要落地，兼具工艺传承、美学革新与圈层价值深耕的多重行业意义。在空间造型与现场制作层面，本次闭门尊享展览摒弃常规奢华展厅的统一基调，以分层撞色美学为空间设计核心，结合作品色彩篇章逻辑分区造景，打造沉浸式高级珠宝艺术展厅。空间光影层次精致细腻，兼顾外滩源百年建筑的复古底蕴与当代先锋色彩美学，以简约高级的展陈结构衬托珠宝的建筑雕塑感，通过明暗光影、色彩分区与立体展具，最大化呈现多彩宝石与雕饰金艺的细节质感，让整体空间叙事与系列创作理念高度契合，实现场地氛围、空间美学与作品调性的深度统一。

活动期聚焦高端私享与艺术品鉴，现场重磅呈现65件顶级高级珠宝与高级制表臻品，囊括红宝石、祖母绿、帕拉伊巴碧玺、欧泊等珍稀彩宝作品，完整演绎品牌以色彩为材质、以雕塑结构为形态的前卫创作思路。本次活动采用定向邀约闭门尊享形式，品牌全球高管亲临助阵，秦海璐、胡杏儿、吴建豪、尤长靖等知名艺人佩戴品牌臻品亮相红毯，以明星时尚影响力赋能珠宝美学传播，同时配套专属VIP私享品鉴与高端尊享晚宴，打造极致私密的顶奢艺术交流场域。从传播营销维度来看，项目依托外滩源顶级艺术地标、三部曲收官的重磅IP价值、稀缺高定臻品阵容与明星阵容，构建高规格、高话题、高质感的传播内容。以私享高端体验夯实品牌顶奢圈层壁垒，借助红毯视觉大片、权威媒体报道与圈层社交扩散，精准传递伯爵“优雅亦不羁”的核心品牌内核，演绎大胆鲜活、自由浪漫的新式奢雅美学，实现品牌艺术调性升级、高端客群沉淀、系列新品价值拔高与圈层口碑长效传播的完整营销闭环。

Hosted at Shanghai No.1 Waitanyuan, PIAGET’s “Colours Of Extraleganza” high jewelry exhibition and exclusive gala dinner officially concludes the brand’s iconic Extraleganza high jewelry trilogy. Rooted in Piaget’s 150-year heritage of fine watchmaking and jewelry craftsmanship, the project draws artistic inspiration from the free and avant-garde aesthetics of the 1960s and 1970s.

As the final chapter following two previous thematic chapters, this milestone campaign breaks the conventional restrained elegance of luxury high jewelry, regards color as the core creative material, and interprets a bolder, more vivid and diversified modern luxury aesthetic. It represents the brand’s crucial artistic transformation from classic nobility to avant-garde vitality, delivering profound value in craftsmanship inheritance, aesthetic innovation and high-end community operation. In terms of spatial styling and scene production, the exclusive private exhibition adopts a layered color-blocking design philosophy. Divided according to different color chapters of the jewelry collection, the immersive venue perfectly combines the retro historical charm of Waitanyuan’s century-old architecture with contemporary avant-garde color aesthetics. Delicate layered lighting and three-dimensional display structures fully highlight the architectural sculptural sense of each jewelry piece, maximizing the texture of rare gemstones including rubies, emeralds, Paraíba tourmalines and opals, as well as exquisite gold carving craftsmanship. The overall spatial narrative is highly unified with the collection’s creative concept, presenting an exclusive top-tier art appreciation atmosphere.

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