宝可梦花径漫游

2026年04月24日-2026年05月24日

上海 中山公园

项目预告

项目现场

2026年上海国际花卉节长宁分会场以「春日花海+宝可梦」为核心主题，标志着这一城市级花卉盛事首次与国际顶级IP进行深度场景化联名。项目突破传统园艺节庆的观赏逻辑，将宝可梦的治愈基因注入城市公园肌理，以「花径漫游+Citywalk」重构公共空间的情感连接方式。

空间设计层面，项目以五大装置构建沉浸式打卡矩阵：6米巨型卡比兽慵懒躺卧于绿茵晨辉草坪，裙儿小姐花拱门以鲜花环绕营造春日入口仪式感，陈家池1:1暴鲤龙水景装置借水波光影制造气势出片点，巨型喵喵气模与散落园区的花海皮卡丘阵列则形成移步即景的治愈场域。制作层面，项目以四大互动体验完成从「观看」到「参与」的链路闭环——绘梦工坊提供干花书签与花环相框等免费DIY材料包，宝可梦卡牌小课堂以新手教学与对战体验激活圈层文化，周末见面会集结皮卡丘、伊布、可达鸭等角色实现近距离互动，鲤鱼王跳高游戏则以按键触发特效增添趣味参与感。

此次联名不仅是花卉节的流量破圈，更是城市公共空间运营的经典范本——通过将IP势能、自然美学与手工体验精密缝合，为文化节庆如何借助全球化IP激活在地年轻客群的情感共鸣与社交传播，提供了极具参考价值的「长宁样本」。

The 2026 Shanghai International Flower Festival's Changning branch debuted under the theme "Spring Flower Sea × Pokémon," marking the first deep scenographic collaboration between this city-level horticultural celebration and a globally iconic IP. Breaking from traditional flower festival spectatorship, the project infused Pokémon's healing DNA into the urban park fabric, reconstructing public space emotional connectivity through "flower path roaming + citywalk."

Spatially, five installations constructed an immersive check-in matrix: a 6-meter giant Snorlax reclining on the Greenery Lawn, a Bellossom floral arch creating spring entrance ritual with fresh blooms, a 1:1 Gyarados waterscape at Chenjia Pool leveraging water ripple light effects for dramatic photo moments, a giant Meowth inflatable with Poké Ball elements, and scattered Pikachu sculptures embedded among hydrangeas and roses forming a healing realm where every step reveals a new view. Execution-wise, four interactive experiences completed the loop from observation to participation: the Dream Workshop offered complimentary DIY material packs for pressed-flower bookmarks and floral wreath frames; the Pokémon TCG Academy activated circle culture through beginner lessons and battle experiences; weekend meet-and-greets gathered Pikachu, Eevee, Psyduck, and Sprigatito for close-up interactions; while the Magikarp Jump game added playful engagement through button-triggered special effects.

Beyond traffic breakthrough for the flower festival, this collaboration serves as a classic benchmark for urban public space operations—offering a highly referential "Changning model" for how cultural festivals can leverage global IPs to activate local Gen Z emotional resonance and social media dissemination through the precise fusion of IP momentum, natural aesthetics, and hands-on experiences.

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