极致匠心!QTX 潮玩展现场执行策划案
项目品牌: 腾讯
项目行业: 娱乐及文化
项目日期:
2021-05-01 10:00
2021-05-03 18:00
项目地点: 深圳 福田会展中心
项目名称: 极致匠心!QTX 潮玩展现场执行策划案
前言
1、场地规划
![](https://res.onsiteclub.com/700b9615dc2340fabfcd4b2a8768b1ed.png)
| 实地考察 & 空间划分
![](https://res.onsiteclub.com/8f1a60629845431faad2d320966ff17e.jpg)
![](https://res.onsiteclub.com/ad72276c79524b97bcf93e318dcebabb.gif)
| 细分空间布局 - 场外
![](https://res.onsiteclub.com/6f8550a327544801924da7c975ea69e4.jpg)
![](https://res.onsiteclub.com/2fb24929f0f7452ab1cf71838029aec2.jpg)
![](https://res.onsiteclub.com/728bfe88a8ad4a728b5a21a98157317e.jpg)
![](https://res.onsiteclub.com/61d6cc7d70754d36a4c58d4c84bf2f7c.jpg)
| 细分空间布局 - 场内
![](https://res.onsiteclub.com/047257e62ad94565a9db435654f5df45.jpg)
![](https://res.onsiteclub.com/d4674e0a341747a7aaf8ba0c4308f92a.jpg)
![](https://res.onsiteclub.com/11ee60228b2a467d84fee112ed068f8c.jpg)
将所有分区的摊位做出来后,我们还需要对摊位和服务区进行个性化的设计,并且区分特展和标展个展,所以每个特展我们也需要进行单独的设计。
![](https://res.onsiteclub.com/bd38210b2e53478492fb31a0f258e47f.jpg)
![](https://res.onsiteclub.com/176ab7d3c9c04b35a8f9f1ca23b52363.jpg)
![](https://res.onsiteclub.com/835fd53485e543499e4808983cc00624.jpg)
![](https://res.onsiteclub.com/b44a5cf9978a4485aee1225fc3051a99.jpg)
2、QQ 潮玩 特展设计
| 背景
| 创意
![](https://res.onsiteclub.com/3ab2eebda7a5439cb3463979da1237ca.jpg)
![](https://res.onsiteclub.com/6449a3c634d74b8593529bc090a5e8da.jpg)
![](https://res.onsiteclub.com/4ce6ca9c06f042df87f54878a3cb7568.png)
![](https://res.onsiteclub.com/98afba7f9f6f4c4a8160d38f61b35d2e.png)
![](https://res.onsiteclub.com/1d335b4dbf6947409836800fd7d8acf2.png)
![](https://res.onsiteclub.com/c13735ce9e7d4fed8e751ebed49195fa.png)
![](https://res.onsiteclub.com/8e2a78df67914c04a9184fb3b99db49f.jpg)
![](https://res.onsiteclub.com/c324a4afc7634a6791bf1399c76048fc.png)
![](https://res.onsiteclub.com/a53a61563be34287ac0774a63febc72c.png)
| 搭建细节
![](https://res.onsiteclub.com/d55db0691a7f4b989612c78f5c5f7b5c.jpg)
![](https://res.onsiteclub.com/fbc47d1ab0974e63b9cb96aa8d788bff.jpg)
![](https://res.onsiteclub.com/ea9f94b69a7e437ea0597f03acc0db19.jpg)
![](https://res.onsiteclub.com/8e484a1627f847839ab02d256ff781a0.jpg)
![](https://res.onsiteclub.com/b96f86ac4c104367b2184241794c4947.jpg)
3、Michael Lau 特展设计
| 前期计划
![](https://res.onsiteclub.com/99d7dcba7ee4411fa12f929ef2d26a1e.jpg)
![](https://res.onsiteclub.com/1e1323ecb21c46408e31833c9e1a87b3.png)
| 3D 还原
同时输出每一展厅的细节效果图,便于预判展览实际搭建效果,提高搭建效率。
| 搭建过程 & 最终效果
担心存在现场灯光不足,影响展品展示,增加灯光效果,灯光实际数量可按现场情况做调整。灯光的主要照明范围在展品上,灯光尺寸选择了较小类型的,避免影响展览体验,同时在墙面安装灯光滑轨,灯光属于磁吸拆卸型,可现场随意调整灯光位置和角度。
最后 Artoy Basel 展览的落地搭建,其展馆位于会展中心 4 号馆,设计独特大气,在偌大的展馆和一众展位中格外瞩目。
![](https://res.onsiteclub.com/80be28b3ddf24a34a040c3e5f3bee5e4.jpg)
![](https://res.onsiteclub.com/22196a4d49034aa48271cfe1a1b663bc.jpg)
![](https://res.onsiteclub.com/b74538545447497088068b5c1d31a286.jpg)
![](https://res.onsiteclub.com/78a252a5921a46f6bae1022792cf7bb0.jpg)
![](https://res.onsiteclub.com/670260d0dfd84a5ab66084d541dac9e9.jpg)
舞台区也是人潮汹涌,果然粉丝游客们对于艺术潮玩,乃至 QTX 的背后故事,也是非常的感兴趣的。
5、总结
-end-
全文来自 腾讯 ISUX 微信公众号
原文链接为:https://mp.weixin.qq.com/s/yRbHwb8laROzfddPRgOb1g
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