12月19日,青岛海上嘉年华在上海朗廷酒店举办了一场以“给城市更多可能,给生活更多空间”为主题的盛会,宣布了海上嘉年华项目的正式启动。当晚以海上嘉年华购物中心、主题乐园等关键词打造的会场既高端大气又不失趣味,更有精彩纷呈的表演为晚宴增添亮点。
2013年12月19日,青岛海上嘉年华主题启动盛会于上海朗廷酒店隆重举办,以“给城市更多可能,给生活更多空间”为核心主旨,正式对外官宣海上嘉年华大型文旅综合体项目落地启动,是一次面向市场、聚焦城市文旅升级的品牌发布盛会,具备重要的项目开篇价值与行业示范意义。本次发布会整体空间造型与场景制作紧扣项目核心业态,围绕海上嘉年华购物中心、主题乐园两大核心关键词进行整体视觉与氛围打造,在高端奢华的酒店宴会空间基础上,融合年轻化、休闲化的趣味设计语言,塑造出兼具高端质感与欢乐氛围的会场形态,摆脱传统招商发布会严肃刻板的单一调性。活动现场通过精细化的场景布置、主题化视觉包装,直观传递项目集商业消费、游乐体验、都市休闲于一体的综合属性,同时搭配多组精彩纷呈的舞台表演,丰富晚宴视觉层次与现场氛围感,强化发布会观赏性与传播度。作为项目启动的官宣盛典,本次活动以高端会务空间为载体,结合定制化主题场景制作,清晰输出项目定位与未来价值,既有效提升项目市场知名度与行业影响力,也为后续城市文旅业态升级、商业空间革新奠定良好的传播基础。
On December 19, 2013, the grand launching ceremony of Qingdao Ocean Carnival was successfully held at The Langham Shanghai. Centered on the theme of “Endow the city with more possibilities and life with more space”, the event officially announced the launch of the large-scale cultural tourism complex project, marking a key starting point for the urban commercial and tourism upgrading plan. Professionally planned and designed, the entire venue is themed with the project’s core formats including shopping center and theme park. Based on the high-end and elegant spatial tone of the luxury hotel, the scene integrates lively and playful design elements, creating an exclusive atmosphere that combines grandeur, delicacy and fun. With refined on-site layout and customized visual packaging, the presentation intuitively showcases the project’s diversified attributes covering commercial consumption, entertainment experience and urban leisure. A series of wonderful stage performances further enriched the dinner atmosphere and improved the overall viewing experience. As the official debut ceremony, the event adopts high-end banquet space and targeted scene production to accurately convey the project’s development positioning and future value. It effectively enhances public awareness and industry influence, laying a solid foundation for the subsequent construction, promotion and prosperous operation of the urban cultural tourism and commercial complex.
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