心阅张园・微醺展卷｜茂名北路限时步行街主题活动

2026年08月15日-2026年08月23日

上海 张园

项目现场

上海张园茂名北路限时步行街活动，作为2026上海书展与静安读书周的重磅城市文化项目，立足百年石库门历史建筑基底，以“书香入弄，微醺游园”为核心线索，创新打造开放式海派书香街区，是城市人文阅读、历史建筑文旅与夜间休闲消费融合的标杆性实践。

项目空间制作深度依托张园原生石库门街巷肌理，摒弃传统封闭式展厅模式，沿街布置书页造型艺术装置与文学光影布景，将城市街巷改造为沉浸式流动书房，兼具复古底蕴与文艺质感。场地科学划分海派书单展示区、AI书香互动区、微醺休闲外摆区与品牌联动体验点位，聚焦海派文化内容展陈，发布特色主题书单，结合智能交互机器人打造科技阅读体验，搭配限定特调饮品，构建“阅读+微醺+AI”的全新复合场景。

活动联动园区多个高端品牌推出票务专属礼遇，设置多处光影打卡机位，市民漫步游园、社交分享即可兑换文创礼品。开放式街区场景兼具观赏性与体验性，持续激发社交平台UGC传播，有效推广全民阅读文化，盘活历史街区商业活力，塑造南京西路兼具人文底蕴与松弛氛围的城市文化新地标。

As a key cultural event of the 2026 Shanghai Book Fair and Jing’an Reading Week, the themed pedestrian street campaign in Shanghai Zhangyuan takes “scholarly fragrance drifting in alleys, leisurely garden wandering” as the core clue.

Based on century-old Shikumen architectural texture, it innovatively builds an open-style Shanghai-style scholarly block, pioneering the integrated development of urban reading promotion, historic architecture tourism and night economy. The street is decorated with book-shaped art installations and literary light and shadow scenes, transforming traditional alleys into a flowing urban study. The space is divided into multiple functional areas, displaying Shanghai-style book lists and cultural exhibitions, equipped with AI interactive reading devices and casual leisure booths to create a composite scene of “reading, leisure and technology”.

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