SooyaStudio「海想有你在」主题潮玩快

SooyaStudio海想有你在主题快闪

2026年09月19日-2026年10月18日

杭州 恒隆广场

项目预告

项目现场

创立于2018年的新锐艺术潮玩品牌SooyaStudio，长期以治愈陪伴、温柔共生为核心创作内核，依托经典Ban IP治愈美学深耕年轻潮流圈层，持续以场景化快闪展览搭建玩家社群桥梁，成为国内艺术潮玩领域极具代表性的治愈系原创IP。本次落地杭州恒隆广场的「海想有你在」主题快闪展，以海洋假日为全新叙事基调，是品牌突破常规潮玩展陈形式、主打松弛治愈氛围的年度场景企划，既是Ban系列温柔陪伴理念的场景化延伸，也是品牌结合自然美学、深化社群情感联结、落地城市潮流文化的重要实践，具备IP美学焕新、圈层用户聚合与潮流生活方式传播的多重意义。

在空间造型与现场制作层面，项目摒弃传统潮玩展会密集商业化陈列模式，以清新蓝白为主视觉色调，全方位复刻海滨沙滩的松弛治愈氛围。现场铺设仿真沙滩肌理、沉浸式海浪背景画面，搭配标志性巨型Ban艺术雕塑作为视觉核心，构建出氛围感极强的沉浸式海洋假日场景。整体空间动线清晰、分区明确，精准划分巨型装置打卡区、新品盲盒陈列区与限量大娃展示区，场景制作兼顾自然治愈质感、艺术陈列美感与社交出片属性，将海洋温柔意境与IP萌系美学深度融合，打造专属夏日松弛感的潮玩集会场域。活动期内容丰富且圈层属性极强，现场首发全新「海滩假日」系列盲盒，同步重磅展出多款手工限定大娃、稀有OFF款珍藏藏品，集中呈现品牌多元创作维度。

展区专属设置原画陈列板块，公开展示主理人创作手稿，让玩家直观感受IP创作初心与艺术细节，同时配套集章打卡、限定潮玩抽选等专属圈层玩法。用户完成现场打卡任务即可兑换IP限定周边，并有机会抽取稀缺限量手办，极大提升到场玩家的参与积极性与沉浸式体验。

本次项目以海洋与陪伴为核心，传递“大海想念，有你相伴”的温柔主题，精准聚合全国潮玩收藏爱好者与资深娃友群体。从传播营销维度来看，高颜值沉浸式海滨场景、稀缺限定藏品、独家创作素材与专属福利玩法，形成极强的圈层传播亮点，有效激发玩家自发打卡、种草分享与圈层交流扩散。在强化SooyaStudio治愈陪伴的品牌内核、丰富IP场景叙事的同时，稳固品牌在治愈系艺术潮玩赛道的差异化优势，实现社群粘性沉淀、圈层口碑升级与品牌温度长效传播的完整营销闭环。

Founded in 2018, the cutting-edge art toy brand SooyaStudio focuses on healing aesthetics and intimate companionship, relying on its classic Ban IP to deeply cultivate young trend communities. Dedicated to building emotional connections through scenario-based pop-up exhibitions, the brand has become a representative original IP in China’s domestic art toy industry.

The themed pop-up exhibition “Ocean Thoughts, Warm Company” launched at Hangzhou Hang Lung Plaza takes ocean holiday as its core narrative. As an annual immersive scene project, it breaks the traditional commercial display mode of toy exhibitions, extends the brand’s consistent spiritual proposition of warmth and companionship, and delivers profound value in IP aesthetic renewal, community cohesion and trendy lifestyle promotion. In terms of spatial styling and on-site production, the venue adopts fresh blue and white tones to restore the relaxing and healing seaside atmosphere. With simulated beach texture, immersive wave background visuals and a giant core Ban sculpture, the space perfectly integrates ocean natural aesthetics with IP cute styling. Reasonably divided into a giant installation check-in area, new blind box display area and limited-edition doll exhibition area, the elaborately constructed venue balances natural healing texture, artistic display sense and social shooting attributes, creating a unique relaxing seaside toy gathering space.

During the exhibition, the brand debuts the brand-new “Beach Holiday” blind box series and displays a wealth of handmade limited-edition large-size dolls and rare OFF collection works. The original painting exhibition area presents the designer’s creative manuscripts, allowing visitors to deeply understand the IP’s artistic connotation and creative details. Supported by interactive gameplay including stamp collection and limited toy lottery, the event offers exclusive IP peripherals and rare figure redemption opportunities, greatly improving on-site participation and community stickiness.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识