野兽派香香车

2026年09月15日-2026年09月27日

上海 襄阳公园

项目预告

项目传播

项目现场

野兽派「野兽香香车」作为上海首个移动式化妆品个性化香水分装试点项目，是品牌打破传统固定门店模式、创新城市巡展体验的标杆企划，兼具行业探索意义与品牌美学升级价值，成功拓展了香氛街头沉浸式消费新场景。

项目空间造型辨识度极高，以复古银棕拖挂车为核心载体，搭配品牌标志性巨型绿色蝴蝶结，融合海派秋日松鼠主题美学完成整体场景打造，整体风格轻盈浪漫、氛围感十足。车厢内部搭建合规专业的香水分装操作台，将门店专属的定制调香服务迁移至移动空间，突破场地局限。

活动期间，消费者可现场试香选款，由专业调香师即时完成8ml便携香氛分装，每款香品均配备溯源编码与专属外壳，打造现制专属的街头闻香体验。项目以城市巡游模式落地上海多大地标点位，持续输出轻量化浪漫香氛体验。凭借独特的移动视觉场景与新颖的定制服务，充分激发用户探店打卡与社交自发传播，持续强化野兽派香氛工坊的专业工艺调性，深化品牌治愈浪漫的生活美学定位，构建场景创新、内容种草、口碑传播与品牌沉淀的完整营销闭环。

The Beast’s “Fragrance Truck”, Shanghai’s first pilot mobile project for personalized cosmetic fragrance repackaging, serves as a benchmark campaign for the brand to break the constraints of traditional offline stores and innovate urban roaming experiential marketing.

It delivers practical industrial exploration value and brand aesthetic upgrading, opening up a new immersive street consumption scenario for fragrance products. Adopting a retro silver-brown trailer as the core carrier, the mobile space is decorated with the brand’s iconic giant green bow and integrated with Shanghai-style autumn squirrel thematic aesthetics, presenting an extremely recognizable, lightweight and romantic visual effect. A standardized professional fragrance repackaging platform is built inside, transferring exclusive custom fragrance services from fixed stores to mobile urban spaces.

During the event, customers can test and select favorite fragrances on-site, while professional perfumers provide instant 8ml portable fragrance repackaging. Each customized product is equipped with a traceability code and exclusive shell to deliver a unique fresh street fragrance experience. Roaming across multiple core locations in Shanghai, the project offers continuous delicate scent experiences. Featuring distinctive mobile scenes and innovative services, it stimulates users’ offline check-ins and active social sharing, strengthens the brand’s professional craftsmanship positioning, optimizes its warm and romantic life-aesthetic image, and forms a complete marketing loop of scenario innovation, user communication and brand value accumulation.

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文字来自 AI 编辑完成，AI信息自我辨识