优衣库 @ 第三届进博会

项目品牌: UNIQLO优衣库

项目行业: 服装及鞋履

项目日期: 2020-11-18 09:00 2020-11-18 17:00

项目地点: 上海

项目名称: 优衣库 @ 第三届进博会



服适人生 |LifeWear


进博首展 - 1st time @ CIIE


本次进博会上能让人站在远处望去,也不会错过的展台,非优衣库莫属了吧,不论是展区内巨型轻羽绒的空中亮相,还是用衣服拼搭出的大面积渐变色彩墙,亦或是其本身占地1500平方的大气辽阔,都让人无法错过。


From outside the UNIQLO booth, the impression on the visitor would be one of sheer scale: from the giant unmistakable logo façade and pantone shelving to the simply massive 1500m2experience area, with glimpses of enormous jackets just inside the porous exterior beaconing passersby in.



进入展区参观后,内部空间和主题设计更不辜负期待,完美契合“明日博物馆”和“服适人生”的概念。该品牌展区从各个方面,不论是设计的简洁性,创新的技术和材料使用以及对可持续的承诺和努力,都通过与参观者的互动空间展示设计体现的淋漓尽致。


Inside, the booth did not disappoint, living out its concept of the Museum for Tomorrow and the Art and Science of LifeWear. Every aspect of the brand from its design simplicity, its innovative use of technology and materials and its commitment to sustainability was on show for guests to explore and interact with.


巨型轻羽绒空中“轻盈”亮相 | The impactful ULD pavilion  


BLOCKTECH风雨无惧实验室 | 

BLOCKTECH, showing innovation in defense against the elements


可视化的HEATTECH温暖科技实验室

| HEATTECH revealing heat resistant technologies


一体成型的3D编制艺术,无缝舒适

| Guests could watch seamless knitting at the 3D KNIT pavilion


“会呼吸”的AIRism体感调适空间

|AIRism, a powerful interactive visualization of breathable material 




透过此次“服适人生”展区互动浏览,观者体验到的更多是艺术及品牌的态度。 

不论是从场馆的规模及对细节的追求,优衣库就是这样一个力求让完美诞生的品牌。

The ‘Art’ of LifeWear was explored through the collaboration exhibits.

While scale is one thing, the real challenge was uncompromising attention to detail and absolutely flawless production required for a brand committed to those ideals, such as UNIQLO.




AUDITOIRE & UNIQLO TEAM 





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原文链接为:https://mp.weixin.qq.com/s/7xVMQu8U51FlGan14s2Pyg

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