Venchi「找到你的CHOCOVIAR」快闪活动

Venchi「找到你的CHOCOVIAR」快闪活动

2026年09月16日-2026年09月27日

北京 三里屯太古里 南区南庭广场

项目预热

项目现场

Venchi「找到你的CHOCOVIAR」快闪活动于 2026 年 9 月 16 日至 9 月 27 日（每日 10:00-22:00）落地北京三里屯太古里南区南庭广场（Apple 店门口）。本次快闪以 Venchi 标志性的“鱼子酱状巧克力”为核心思路，将意式匠心工艺与线下沉浸式集章打卡深度融合，打造了一场兼具高颜值与超多免费福利的寻味之旅，是京城近期极具治愈感与甜蜜氛围的免费打卡地。

现场空间以明黄色调为视觉基调，巧妙融合了南意海边风情与秋日治愈氛围。超吸睛的巨型巧克力装置是全场最出片的 C 位，上面展示了新品焦糖榛子与芒果口味的鱼子酱状巧克力；明黄色的小房子搭配蓝色座椅，仿佛一秒穿越到南意海边。整体设计摒弃了传统快闪的封闭感，让意式甜品美学与三里屯的街头潮流自然交织，随手一拍就能定格充满明亮治愈感的大片。

现场互动玩法丰富且福利硬核，建议按照五步集章动线解锁。首先在入口巨型巧克力装置前拍照，扫码注册会员领取集章地图，进店免费品尝鱼子酱状巧克力碎搭配浓醇巧克力酱，感受一脆一柔的口感碰撞，集齐第一枚印章。接着玩店内的复古拉霸机，摇出三个同款巧克力图案即可赢取限量鱼子酱状巧克力形状包挂，并集齐第二枚印章。随后在超元气的黄色 Gelato 餐车前拍照分享至社交平台，即可免费品尝限定口味的意式 Gelato，集齐第三枚印章。集齐三枚印章后，前往隔壁 Venchi 三里屯门店，免费兑换一颗经典 Nougatine 巧克力，并解锁第四枚印章。最后前往 Nespresso 三里屯门店，凭印章领取一颗 shine 晶澄即溶咖啡，集齐第五枚印章，还可以解锁隐藏吃法：在 Nespresso 快闪店喝咖啡时，选择 Venchi 鱼子酱状碎作为 topping，苦甜交织口感超高级。

本次“找到你的CHOCOVIAR”快闪是 Venchi 在品牌年轻化与场景化营销上的一次重要落地，标志着品牌从单一的产品零售向“沉浸式风味探索体验”的全面转型。通过将核心的鱼子酱状巧克力 IP 与集章打卡、跨界联名（Nespresso）结合，Venchi 不仅将巧克力从“日常零食”升级为“承载意式浪漫与情绪价值的载体”，更传递了“在秋日里找到属于你的那一味甜蜜”的品牌态度。这种将百年匠艺、街头快闪与跨界互动深度融合的策展方式，不仅精准触达了追求甜蜜与松弛感的年轻消费群体，也为高端甜品品牌在核心商圈的线下体验创新提供了极具参考价值的范本。

Launched from September 16 to September 27, 2026, at South Court Square of Beijing Sanlitun Taikoo Li, Venchi’s limited-time “Find Your CHOCOVIAR” pop-up campaign marks a pivotal milestone in the brand’s youthful and scenario-oriented marketing transformation. Founded in Turin in 1878, Venchi boasts over 140 years of Italian chocolate craftsmanship, with the iconic Chocoviar caviar chocolate series debuted in 2007 evolving into the brand’s core visual and taste IP.

This pop-up abandons traditional retail-oriented product display, innovatively integrating century-old Italian artisan heritage, seasonal autumn aesthetic, and immersive offline interactive experience, symbolizing the brand’s strategic shift from single product sales to comprehensive sensory lifestyle communication and setting a typical benchmark for high-end dessert brands’ urban commercial scene upgrading. Meticulously designed with a bright yellow tone as the core visual keynote, the entire space blends relaxed southern Italian coastal vacation vibes with warm autumn healing atmosphere. The oversized central giant chocolate installation displays new caramel hazelnut and mango Chocoviar flavors, serving as the core visual highlight of the venue.

Matched with yellow cottage structures and elegant blue seating areas, the open layout eliminates the cramped sense of conventional pop-up stores, naturally integrating Italian dessert aesthetics with Sanlitun’s trendy urban street style. The overall scene production features bright color contrast, fluent spatial layering and highly photogenic presentation, creating a warm, vibrant and healing offline check-in atmosphere suitable for young aesthetic preferences.

During the 12-day event, the brand launched a complete five-step stamp-collecting gameplay system with substantial welfare support, building a closed-loop experiential journey covering tasting, interaction, sharing and redemption. Visitors can taste signature crispy Chocoviar chocolate crumbs paired with mellow chocolate sauce at the entrance, win limited-edition chocolate-shaped pendants via vintage slot machine challenges, and enjoy exclusive limited gelato by sharing scene content on social platforms.

Participants can further redeem classic Nougatine chocolate at the offline boutique and obtain specialty coffee through cross-border cooperation with Nespresso, experiencing the exclusive bitter-sweet layered tasting method of matching coffee with Chocoviar toppings. Targeting young consumers pursuing relaxation, emotional comfort and exquisite lifestyle, the project combines core IP visualization, multi-sensory taste experience and cross-brand linkage resources. Relying on high-value scene aesthetics, interesting interactive mechanisms and free benefit incentives, it fully stimulates spontaneous UGC dissemination and circle communication across social platforms. While conveying the brand’s warm proposition of exploring exclusive sweetness in ordinary life, the campaign effectively activates offline passenger flow, strengthens market recognition of Venchi’s classic craftsmanship and innovative flavors, and realizes integrated marketing effects including brand temperament renewal, young user accumulation and product reputation enhancement.

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