Volvo EX90 全新纯电旗舰休旅上市发布会

Volvo EX90 全新纯电旗舰休旅上市发布会

2026年09月30日

台北

旗舰登场，不只是一场新车揭幕，更是品牌精神的完整演绎。

The debut of a flagship vehicle is more than a reveal. It's an expression of the brand's identity and vision.

SMS GROUP 为 The All-New Volvo EX90 全新纯电旗舰休旅上市发布会，整合创意策划、空间设计、影音制作与现场执行，以北欧美学与智能科技，演绎 Volvo EX90 的旗舰定位与品牌精神。

For the launch of the All-New Volvo EX90, Volvo's flagship all-electric SUV, SMS GROUP brought together creative planning, spatial design, video production, and on-site execution. Inspired by Scandinavian aesthetics and intelligent technology, the event showcased the EX90's flagship positioning and Volvo's brand philosophy.

以北欧森林意象打造展车空间，结合品牌叙事影片与新车揭幕视觉，展现 EX90 的旗舰风范。更以「看不见，不代表不存在」为灵感，通过香氛、偏光镜互动与特调饮品，将抽象的 AI 智能科技概念转化为可亲身感受的体验。

A Nordic forest-inspired vehicle display, combined with brand storytelling films and unveiling visuals, set the stage for the EX90's debut. Guided by the concept “Just because you can't see it doesn't mean it isn't there,” we incorporated fragrance, interactive polarized-lens experiences, and signature mocktails to make the abstract concept of AI technology tangible through multisensory experiences.

活动吸引近百家媒体出席，并串联媒体发布、VIP 专属赏车及消费者鉴赏场次。SMS GROUP 以完整的品牌叙事与精准的活动整合，打造兼具品牌高度与体验深度的上市发布会。

The event welcomed nearly 100 media outlets, bringing together a media launch, exclusive VIP previews, and consumer viewing sessions. Through cohesive brand storytelling and seamless event integration, SMS GROUP delivered a launch experience that reflected both the prestige of the Volvo brand and the depth of its experiential design.

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