HERE 奇梦趣旅・WAKUKU 梦境特快全国首展

2026年09月11日-2026年09月13日

杭州 杭州大厦

项目预告

项目现场

HERE奇梦趣旅·WAKUKU梦境特快落地杭州大厦，是WAKUKU奇梦趣旅系列的全国首展，同时联动杭州大厦33周年店庆打造专属城市文旅企划，为商业空间年轻化IP策展提供全新样本，具备品牌IP破圈与商圈流量焕新的双重意义。项目突破传统单点快闪模式，以梦境特快列车为核心叙事线索，采用全城漫游式空间规划与沉浸式场景制作，串联商场多区域打造四大主题打卡站点。

整体空间造型主打复古童话风潮，打造环北天桥月台、巨型行李箱艺术装置、墨绿色复古小火车通道及终点站快闪门店，搭配巨型列车长WAKUKU雕塑、复古画报照相屋，场景层次丰富、氛围感极强，构建完整的沉浸式旅途体验。活动期内容多元丰富，除线下IP场景打卡外，同步落地人偶巡游见面会、南美新马戏喜剧《旅途》杭州首演、街头爵士乐团演出，丰富现场艺术氛围。

快闪门店集中发售WAKUKU、SIINONO、小嗷等旗下限定潮玩，搭配到店抽奖、满赠福利提升用户参与度。本次项目采用创新“痛城式”城市IP策展思路，将体验场景延伸至全域街区，依托童话质感装置与多元演艺内容，吸引年轻潮玩圈层自发打卡传播，借助店庆流量与社交种草效应，持续放大IP圈层影响力，同时重塑商场年轻潮流的全新品牌形象，实现IP运营、商圈赋能与流量转化的完整营销闭环。

As the national debut of WAKUKU Dreamy Travel series, the HERE Dreamy Travel · WAKUKU Dream Express pop-up lands at Hangzhou Tower, linking with the mall’s 33rd anniversary celebration. Serving as an innovative urban IP curation project, it empowers the commercial space with youthful trendy vitality and sets a new benchmark for cross-border integration of IP operation and mall marketing.

Centered on the narrative of a dream express train, the project abandons traditional single-point exhibition modes and builds a roaming immersive trendy-play space covering multiple mall areas. The overall styling adopts retro fairy-tale aesthetics, consisting of four major check-in sites including overpass platforms, giant luggage installations, dark green retro trains and pop-up terminal stores. Paired with oversized WAKUKU conductor sculptures and vintage photo booths, the elaborately built venues restore a complete fantasy travel scene. During the event, diverse offline contents are launched, including doll parades, the Hangzhou debut of South American new circus comedy and street jazz band performances.

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