chillmore且悠「草庐」慢闪空间（深圳）

chillmore且悠「草庐」慢闪空间（深圳）

2026年10月16日-2026年11月29日

深圳 万象天地 艺文广场

项目预热

项目现场

chillmore 且悠「草庐」慢闪空间落地深圳万象天地艺文广场，展期自 2026 年 10 月 16 日至 11 月 29 日，属于周期更长的慢闪业态，区别于短期爆发式快闪，重在持续传递品牌慢美学内核。项目取意田园隐逸意象，空间造型以茅草庐舍为原型，采用四叶草舒展式坡顶，搭配仿真茅草屋面、肌理感米白夯土墙面，内部以原木、竹编、枯植构建场景，核心设置晒谷形态中央岛台与竹编云形装置，弱化商业陈列感，在繁华商圈内打造一处隔绝喧嚣的都市田园。制作上以模块化装配式结构为主，兼顾户外稳定性、自然质朴质感与长期落地维护需求，光影设计依托广场自然光，营造松弛静谧的沉浸式嗅觉体验场。活动周期内设置香氛试香、身体护理体验、手部 SPA、丝瓜络手作、限定茶歇等轻互动，不追求强转化促销，而是引导访客停留、嗅闻、感受气味叙事，将香型意境、产品肤感从线上图文转化为可感知的感官记忆。该空间天然适配小红书、抖音美学向内容传播，低饱和度、治愈田园风格极易激发用户自发打卡产出 UGC，形成 “线下感官沉浸 — 美学内容种草 — 线上品牌心智加固 — 电商复购” 的长效营销链路。从行业背景来看，国内香氛个护赛道竞争趋于同质化，多数品牌快闪偏向流量打卡，而 chillmore 且悠持续布局系列主题线下空间，以「绿洲」「闲园」再到本次「草庐」，逐步搭建品牌专属空间语言，用东方田园美学区分于西式香氛叙事，本次深圳慢闪是品牌线下美学体系延续，目的是沉淀稳定的松弛生活方式标签，深化和目标客群的情感联结，完成从线上爆款品牌向生活方式品牌的升级。

Chillmore “Thatched Hut” slow pop-up is located at Art Plaza, MixC World Shenzhen, open from October 16 to November 29, 2026. As an extended-duration slow pop-up instead of a short campaign, it focuses on sustained delivery of the brand’s slow-aesthetic philosophy. Shaped as an idyllic rural cottage with a four-leaf-clover roof, thatched canopy and textured rammed-earth walls, the interior adopts natural logs, bamboo weaving and dried plants. A sunning-grain central island and cloud-shaped bamboo installation serve as visual anchors, building a quiet urban retreat amid busy retail environment. The modular prefabricated structure balances outdoor safety, rustic texture and long-term maintainability. Visitors can join fragrance sampling, hand SPA, loofah handicraft workshops and tea breaks. The design avoids aggressive sales pitches and invites slow sensory exploration. Its calming pastoral aesthetic is highly shareable across social platforms, enabling a long-cycle marketing loop: offline immersive experience, organic UGC spread, brand identity reinforcement and online repurchase. Amid saturated home fragrance and body care market, where most pop-ups chase instant traffic, Chillmore builds its unique spatial vocabulary through a sequence of themed venues. Following “Oasis” and “Leisure Garden”, this Shenzhen hut continues its oriental pastoral narrative, differentiating itself from Western fragrance brands. The project aims to solidify its laid-back lifestyle positioning and complete the brand evolution from an online hit to a lifestyle icon.

品牌简介

chillmore 且悠 2020 年创立，是国内头部香氛身体护理国货品牌，主张 “慢美学”，以香气承载松弛自在的生活感知，主打沐浴露、身体乳、磨砂膏、轻香水与家居香氛等产品。品牌跳出香氛行业常见的西式叙事，把茶园、山野、溪谷等东方自然意象转化为香型；线上起家，近年稳步落地系列主题线下空间，持续用感官体验传递品牌理念，是国货个护赛道里重视空间美学与情绪价值的代表性品牌。

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