iQOO 16 及 iQOO Pad Ultra 新品发布会

iQOO 16 及 iQOO Pad Ultra 新品发布会

2026年09月29日

深圳

Agency｜迈德好MeanWell

9月29日 深圳 ·国际会展中心

一场面向电竞玩家的发布会，

该如何把产品、热爱与梦想交织在一起？

如何用一条主线贯穿， 打造更有锐度的产品故事？

这一次，我们与更进一步的iQOO16

为所有电竞玩家奉上一场盛会，

今天我们想给大家回顾一下，

这场有关「为极致 更进一步」的故事。

整场发布会贯穿一套

完整的未来科幻视觉体系，

让设计不再是点缀，

而是产品价值表达的载体。

入场

未来机械巨物装置 硬核科幻感扑面而来

内场

阵列感灯光矩阵 一眼坠入科幻

开场大秀

视频内容与灯光联动 沉浸科幻氛围拉满

KN内容表达

未来科幻质感全面进化

好的发布会高点，从来不止是产品亮相，

更是一场玩家共鸣的沸腾时刻。

跳出单向的产品宣讲，

把电竞梦想、选手故事、玩家热爱

放进发布会叙事里，

搭建起面向用户的感性内容矩阵，

让品牌和用户深度链接，

持续夯实 iQOO 专业电竞的品牌心智同时，

也成为整场发布会

极具爆发力的出圈记忆点。

16支战队选手集结名场面

一张合照集齐KPL各个时代记忆！

围绕外观设计、屏幕、性能、平板

四大核心场景打造沉浸式体验，

把底层技术可视化、实景化，

用场景化体验传递产品力。

用户不再被动接收参数，

而是在真实可感知的场景里，

触摸、感受旗舰能力，真正上手打一把，

用实力说话才是极致。

机械臂装置让人惊艳的未来科幻逐光配色

游戏场景化打造电竞性能新标杆

置景巧思 直观感受一眼通透的三星珠峰屏

电竞新物种带来极致表现

真机上手 说战就战！

写在最后：

从概念图纸到落地现场，

从视觉草图到实景呈现，

我们在还原落地的每一处细节里，

同样追求极致。

视觉造场，故事共情，体验见实力，

让观众入场即入戏。

刻印下 iQOO 电竞旗舰独有的风格印记，

这也是我们「为极致 更进一步」

的不变坚持。

How should a launch event for esports players weave product, passion and dreams together? How do you run one storyline through it to build a sharper product story? This time, together with the further-improved iQOO 16, we put on a gathering for all esports players. Here is a look back at the story of "Further to the Extreme".

The whole launch ran on a complete futuristic sci-fi visual system, so that design was no longer decoration but a carrier for expressing product value.

Entrance: a giant futuristic mechanical installation brought a hard sci-fi feel the moment people arrived. Inside: an array of lighting matrices drew people straight into science fiction. Opening show: video content and lighting worked together to fill the room with an immersive sci-fi atmosphere. KN content expression: the futuristic texture evolved across the board.

The high point of a good launch is never just the product appearing; it is a boiling moment of resonance with players. Stepping away from one-way product presentations, we put esports dreams, players' stories and gamers' passion into the narrative of the launch, building an emotional content matrix for users, linking brand and users deeply, and reinforcing iQOO's brand mindset in professional esports, while creating a high-impact moment that travelled beyond the venue.

Sixteen teams of players gathered for a signature group photo, a single frame holding memories from every era of KPL.

Around four core scenarios, design, screen, performance and tablet, we built immersive experiences that made underlying technology visible and real, communicating product strength through scenario-based experience. Users were no longer passive receivers of specs but could touch, feel and try flagship capabilities in real, perceivable settings.

The robotic arm installation revealed the futuristic light-chasing colourway; game scenarios set a new benchmark for esports performance; the staging details let people see the clarity of the Samsung screen at a glance; the new esports species delivered extreme performance; and hands-on demos let players get straight into battle.

Closing note: from concept drawings to the finished site, from visual sketches to the real scene, we pursued the extreme in every detail of bringing the design to life. Visual staging, emotional storytelling and hands-on experience let the audience step into the story the moment they walked in. This is the mark of iQOO's esports flagship style, and our unchanging commitment to "further to the extreme".

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