绍兴国金大悦城

Shaoxing Guojin Joy City sits at 57 East Street in Yuecheng District, inside the historic core's Jiefang Road retail spine, a stretch locally known as the golden 800 metres. It is bordered by Jiefang Road, Zhongxing Road and East Street, the main arteries and traditional shopping streets of the old city, and is one of the largest and most brand-dense malls in Shaoxing's urban renewal. Grandjoy Holdings provides the brand and management under a light-asset arrangement with the local Guozhou Group, making it the first such Joy City in Zhejiang and the sixth in China. The building measures about 130,000 square metres gross and roughly 78,000 to 80,000 square metres of retail over four levels above ground and one below, with two basement parking levels providing about 1,200 bays; it opened on 25 November 2022. Positioned as a new fashionable anchor for the ancient Yue city, it opened more than 90 per cent let, with over 45 per cent of brands new to the market, including Freshippo, Huanying Cinema, Neobio, KKV and UR. A food street called Huixiang Xiaozhen draws on the region's water-town culture and is billed as Shaoxing's first immersive, themed dining quarter. The modern volume is threaded into the historic grain through courts and lanes, and Line 1's City Square station is roughly 100 metres away.