烟台大悦城

Yantai Joy City stands at 150 Beima Road in Zhifu District, within the city's traditional Nandajie and Haigang Road retail centre. It faces the harbour and Yantai Hill, occupying the only seafront plot in the downtown retail core, a site local observers nicknamed the jewel in the crown. The mall covers 150,000 square metres of commercial space within a total build of about 220,000 square metres, with three basement levels, six storeys above ground rising to seven in places and 1,300 parking spaces. It opened on 6 July 2014 as Grandjoy's first project in a quasi-second-tier city and the country's first bay-themed shopping centre. Positioned as a playful gathering place for young shoppers and quality-minded families, it opened with about 60 per cent of brands new to Yantai, including Happy Blue Sea Cinema, Freshippo, Nike 1200, MUJI, Uniqlo, UR, Haidilao, KKV and Toys R Us. The architecture uses restrained lines to build a layered waterfront facade that pulls sea views into the circulation, with two express escalator runs linking levels one to four and four to six, three themed districts and a viewing deck towards Yantai Hill; the project has won ICSC gold and silver awards. Beima and Haigang roads meet here, with the railway station and ferry terminal close by.