THE BALVENIE 百富

百富（The Balvenie）是苏格兰斯佩塞产区达夫镇（Dufftown）的单一麦芽威士忌酒厂，1892 年由 William Grant 创立，厂址由 18 世纪的 Balvenie New House 改建，名字取自附近的百富城堡与农场；1893 年 5 月 1 日首次蒸馏，最初的蒸馏器还是从 Lagavulin 等处买来的二手设备。1971 年整修后蒸馏器增至九座，如今仍由家族企业 William Grant & Sons 持有。它是苏格兰少数仍保留全套传统工序的酒厂：自家农场种植部分大麦，厂内保留铺地发芽（floor maltings），并配有专属桶匠与铜匠，负责维护橡木桶与铜制蒸馏器。1993 年，在首席调酒师 David Stewart 主导下推出 DoubleWood 12 年，把「换桶二次熟成」做成行业通行的做法。百富的风味以蜂蜜、香草与柔和香料为主，水源取自 Robbie Dhu 泉。
在活动营销上，百富近年的线下项目围绕「手工」与「时间」展开：从「匠心·智作」风味巡展，到 2026 年 10 月在上海 JULU758 的「淬炼新生·时间之境」限时体验空间，把自种大麦、铺地发芽、桶匠与铜匠这套工序拆成可看、可触、可品的现场体验，让「手工」成为品牌最贵的说服力。

The Balvenie is a single malt Scotch whisky distillery in Dufftown, in the Speyside region of Scotland. It was founded in 1892 by William Grant on the site of Balvenie New House, an eighteenth-century mansion, and took its name from the nearby Balvenie Castle and the farm around it. The first distillation ran on 1 May 1893, using second-hand stills bought from distilleries such as Lagavulin; after a renovation in 1971 the stillhouse grew to nine stills. The distillery is still owned by the family company William Grant & Sons, which has remained independent since 1887. It is one of the few distilleries in Scotland that keeps the full set of traditional crafts in house: part of its barley is grown on its own farm, the distillery still operates floor maltings, and it employs its own coopers and coppersmith to maintain casks and copper stills. In 1993, under malt master David Stewart, it launched DoubleWood 12, which helped make cask finishing a standard practice across the industry. Its house style leans on honey, vanilla and soft spice, with water drawn from the Robbie Dhu springs. The best-known expression, DoubleWood 12, is first matured in bourbon casks and then finished in sherry casks, the method that made the distillery's name. The site keeps a small visitor operation: tours are deliberately limited to small groups and take guests through the malting floor, the cooperage and the stillhouse, so the craft story is shown rather than told.
For event marketing, The Balvenie's offline projects in recent years have been built around craft and time. From the "Craft and Wisdom" flavour tour to the October 2026 pop-up "Dawn of Our Spirit: The Realm of Time" at JULU758 in Shanghai, the brand turns home-grown barley, floor maltings, coopers and coppersmiths into something visitors can watch, touch and taste, making craftsmanship its most persuasive argument.