“新视界·新世界” 全新雷克萨斯RX上市发布会(深圳)

项目品牌: LEXUS

项目行业: 汽车及制造

项目日期: 2015-11-12 17:00 2015-11-12 21:00

项目地点: 深圳 宝安体育馆

项目名称: “新视界·新世界” 全新雷克萨斯RX上市发布会(深圳)


ALL NEW LEXUS RX NATION LAUNCH

“新视界·新世界” 全新雷克萨斯RX上市发布会(深圳)

2015年11月12日

深圳 宝安体育馆

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2015年11月12日,在300多名来宾和媒体的见证下,雷克萨斯中国在深圳宝安体育馆发布了全新一代的雷克萨斯RX200t和RX450h车型。

On Thursday November 12, 2015, Lexus China launched the all-new RX 200t and RX 450h in Shenzhen’s Bao’an District Sports Center, where over 300 guests and media attended.


上市发布会由外场接待区和内场主舞台区组成,整个会场尽显奢华和创新的品质,每一部分都充分展示了全新雷克萨斯RX的匠心独具。

The Grand National Launch was rich in luxury, expression, creative innovation, sophistication and attitude. Consisting of an external reception and an internal stage area, the whole space portrayed the imminent power and essence of the all-new Lexus RX.

接待区

Mingle Area

来宾们经过了精心布置的灯光入口,来到一个极具现代主义的车辆展示台前,与车辆亲密接触。体育馆外墙醒目的“新视界·新世界”带领大家进入到一个全新的世界。水晶竹子为背景的签到处,让你领略东方艺术的独特魅力。

As guests entered the venue through a carefully lighted entrance, they arrived at a modern vehicle display where they could interact and take a closer look at the new models. The welcome banner “New Horizons·New World” led the way to the discovery of a whole new realm that lay ahead. The reception was delicately decorated with crystal bamboos, a concept that originated from the essence of oriental arts.



充满艺术气息的四个展示装置,以及中国首秀的“悬浮滑板”带你进入未来世界。展示区分为两层,通过“时空隧道”带大家来到二层的鸡尾酒区。整个展区就像一条桥梁,让贵宾们通过这种艺术氛围率先感受到雷克萨斯中国世界的魅力,如同置身于艺术的海洋。

Four artistic displays including the Hover Board debut brought forth a high tech and futuristic feel. The mingle area consisted of two floors, by walking through the motion light tunnel; guests entered the cocktail area. The space was designed as a walk through, to delight guests with its esthetic flow in order to introduce them to the world of Lexus China.









主舞台区

Stage Area

精心设计的主舞台,以RX系列标志性的纺锤型格栅为造型,旨在向大家展示RX系列的美学理念;交叠LED屏幕则会为来宾在与实物进行互动时创造超炫的全息3D特效。

The stage was designed to reflect the new RX aesthetic concept by replicating the unique shape of the RX signature spindle grille, while layered LED screens were used to create a holographic 3D effect that interacted with physical objects.






著名京剧家族的第四代传人 裘继戎 用舞蹈语言为大家诠释了雷克萨斯中国的核心价值。他扎实的戏剧功底,一并融合了太极、现代舞、Hip Hop等多种元素,为宾客们带来了一场充满魅力的舞蹈演出。

Jirong Qiu, the fourth generation of the famous Beijing Opera family, delivered the core values of Lexus China through a unique series of moves. The performance took guests through a complex and enchanting journey about responsibility, inspiration, empathy, and respect. His holistic dance skills mixed with multiple elements from Tai Ji, Modern Dance and Hip Hop delighted guests with the authentic integration of dance styles and interpretations.




雷克萨斯国际RX总工程师 Takayuki Katsuda ,雷克萨斯中国的执行副总经理 Tetsuya Ezumi ,雷克萨斯中国的副总经理 Lang Li Xin ,雷克萨斯中国的副总经理 Izzy Zhu ,作为演讲嘉宾出席,为大家阐释了他们对于品牌、产品特色以及销售资讯方面的见解,并发布了诱人价格。

Guest speakers, Takayuki Katsuda, Chief Engineer of Lexus International, Tetsuya Ezumi, Executive Vice President of Lexus China, Lang Li Xin, Vice President of Lexus China, and Izzy Zhu, Vice President of Lexus China, honored us with their presence as they shared insights on the brand, product highlights and sales information.





在留下了令人难忘的瞬间后,这场盛大的发布会落下了帷幕。

The Grand National Launch came to an end with a series of group photos to commemorate the valuable


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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/-Fdb-06u7wi1mbPLXuEpyA


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