宾利MULLINER「只此一境」中国专属定制系列发布

宾利汽车｜MULLINER「只此一境」中国专属定制系列发布会｜2026年11月6日｜北京·星地艺术中心

宾利汽车在北京发布 MULLINER 个性化定制部门为中国市场打造的定制系列「只此一境」（THE ARTISTRY OF ONE），并把全新 Supersports 的中国首秀放在同一场活动里。活动由宾利汽车中国与英国克鲁的 MULLINER 团队联袂呈献，宾利汽车中国内地及香港、澳门执行总经理安睿轲（Kim Airey）到场。场地选在星地艺术中心。

「只此一境」共四台车，全部按孤品打造，每台配一块「ONE OF ONE」铭牌，分别基于添越长轴距版、添越、欧陆 GT 与欧陆 GT 敞篷版。四台车各有一个主题：钨金属、玉石、海岸假日、高山雪境。就车本身而言，颜色、皮革、原石饰面与刺绣都沿主题走；但对现场来说，这四个主题真正起作用的地方是空间——它们决定了每台车摆在什么样的台子上、打什么样的光。

场地是这次布置的前提。星地艺术中心由建筑师保罗·安德鲁担任概念设计，拥有三个展演场地、共 3000 平方米展览空间，挑空高达 15 米；它所在的星地中心园区总建筑面积约 14.7 万平方米，以四座写字楼为主。挑空与开阔的展面决定了车可以分散放，不必挤成一条线。现场把四台定制车分置四处，每台配一座独立展台、一套独立照明。四组灯光的色温各不相同——白、暖金、橙、冷蓝——分别对应海岸、玉、钨、雪；展台造型也随主题走：海岸是一道弧形墙，层层叠起，围出一个小圆场；玉的展台有细线从顶棚垂下，绕成一道弯；钨的展台收成全黑，只留几圈橙金色灯带沿弧线走；雪境背后立起一块边缘锐利的折面结构，整体照度压低一档。四台车因此各成一处独立观看区，观众沿场地依次经过。入口处另设主题墙，写明 MULLINER 与「只此一境」，配吧台与绿植；一层展厅设 Supersports 专区，除展车外还有一面 Inspiration Gallery 陈列设计参考；场内另设沙发、茶几与地毯组成的洽谈区，室外另有一处展车区。先有主题，再定光色与造型——这套顺序在四座展台上重复了四遍。

这场活动在传播上同时服务三个对象。对到场客户，它是一次可以走近看车、也能看清空间怎么被使用的品鉴；对媒体，四台孤品加一台中国首秀车型构成完整的报道素材；对场地，星地艺术中心随后以「宾利汽车 MULLINER 非凡艺境」为题发布了自己的场地案例，把这场发布会变成面向品牌客户的承载能力凭证。品牌、媒体与场地方各取所需，是高端品牌活动在场地方形成二次传播的典型路径。

Bentley Motors | MULLINER "THE ARTISTRY OF ONE" China Bespoke Collection Launch | 6 November 2026 | FLC Art Center, Beijing

Bentley Motors unveiled "THE ARTISTRY OF ONE", a bespoke collection created by its Mulliner personalisation division for the Chinese market, and used the same occasion for the China debut of the new Supersports. The programme was presented jointly by Bentley Motors China and the Mulliner team in Crewe, with Kim Airey, Executive General Manager for Bentley Motors in China, Hong Kong and Macau, in attendance. The venue was the FLC Art Center in Beijing.

The collection comprises four one-off cars, each carrying a "ONE OF ONE" plaque and based on the Bentayga Extended Wheelbase, the Bentayga, the Continental GT and the Continental GT Convertible. Each car has a theme: tungsten, jade, a coastal holiday and an alpine snowscape. Inside the cars, paint, leather, stone veneer and embroidery follow those themes. For the event itself, the themes did a second job: they set what kind of stand each car would sit on and what light would fall on it. The method runs opposite to stacking materials, with a theme fixed first and the finishes following it.

The building set the terms. The FLC Art Center, concept-designed by architect Paul Andreu, holds three exhibition halls with 3,000 square metres of display space and voids of up to 15 metres; the wider Future Land Center campus has a total floor area of about 146,850 square metres across four office towers. That height and open floor allowed the cars to stand apart rather than in one line. Each of the four sat on its own stand with its own lighting rig, and the four light temperatures differed from one another — white, warm gold, orange and cool blue — mapped to coast, jade, tungsten and snow. The stand forms followed the same logic. Coast was a curved wall built in layers, enclosing a small circular court. Jade hung fine threads from the ceiling in one sweeping curve. Tungsten turned the room black and kept a few rings of orange-gold light tracing an arc. Snow stood against a faceted form with sharp edges, lit a stop lower than the rest. The stands differed in build as well as in light: a circular metal platform in one zone, a black mesh structure in the Supersports area, white framed display walls in the gallery, and a lounge of sofas and rugs set on carpet. The result was four separate viewing zones in one room, with visitors moving from one to the next. At the entrance a themed wall named Mulliner and the collection, flanked by a bar and planting. A ground-floor zone held the Supersports with an inspiration gallery of design references alongside it, and a lounge of sofas, low tables and rugs sat inside the hall. A further display area stood outdoors. Theme first, then light and form — the same sequence, four times over.

The evening worked on three levels. For guests, it was a chance to see the cars up close and to read how the room had been organised. For media, four one-off cars plus a China-first model made a complete story. For the venue side, the FLC Art Center later released its own case study of the commission under the title Bentley Mulliner Extraordinary Art Realm, turning the launch into evidence of its capacity to host luxury brand events. Brand, press and venue each took something different from the same night, a pattern that has become typical of how high-end events generate a second wave of communication from the venue side. A visitor could walk the whole floor and see four cars, four light conditions and one lounge without ever passing a wall. The cars travel no further than their owners; the room that held them becomes the next sales argument.

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