红旗天工07「如7而至」华北战区上市品鉴会（北京）

一汽红旗｜天工 07「如 7 而至」华北战区上市品鉴会（北京）｜2026年11月1日｜北京 通州 大运河河畔 INFINI 小镇

红旗天工 07 是品牌面向家庭用户的科技悦享中大型纯电轿车。10 月 10 日完成全国线上发布，并在巴音布鲁克完成 70 公里极限山路的智驾挑战；随后以「如 7 而至」为主题，在长春、广州、成都、北京、郑州、南京、长沙、济南八城同步开启区域上市品鉴会。北京站没有沿用封闭展厅，而是落在通州大运河河畔的 INFINI 小镇，把一台车的发布放进河畔草坪与周末出行的场景里。这一定位来自产品本身：天工 07 主打“可城可山海，悦己亦悦家”，面向的是普通城市家庭，而不是只讲豪华参数的细分市场。把发布放在户外，等于先把使用场景摆出来，再讲技术。

现场的核心环节是草坪主舞台上的揭车仪式「双工同启・感知共鸣」，产品讲师就地解读天工纯电平台、九章智能平台与司南智驾 5.0，并回顾巴音布鲁克的实测过程。舞台之外，滨水道路被改造成动态试驾路线，来宾在真实道路上体验智驾跟车、底盘滤震与 800V 平台的加速；外放电露营区把 V2L 能力放进家庭近郊场景；静态展车与座舱体验区则用 5,000mm 车长、3,000mm 轴距与 85.1% 的空间得房率，回应家庭用户最在意的那部分。当晚完成华北首批车主交付，媒体与汽车达人同步直播，车友会在现场纳新。

这场品鉴会的关键不在参数表，而在场景选择。把车放在河畔草坪、露营与家庭出行的语境里，「可城可山海」这句产品主张才有了可被感知的落点；把司南智驾 5.0、384 线激光雷达与 800V 快充讲成“科技平权”，而不是堆料竞赛，也让 16.79 万元起的限时权益价有了说服路径。对区域营销而言，八城同启解决了覆盖，而像北京这样的主会场，解决的是“这台车到底适合谁”的具体想象。从执行角度看，河畔场地的限制也很明显：草坪承重、灯光、供电与试驾路线都要重新排布，这比在展馆里搭台更费力，但也换来了更接近真实使用场景的观感。

FAW Hongqi | Tiangong 07 “Arriving as 7” North China Regional Launch (Beijing) | November 1, 2026 | INFINI Town, Grand Canal Riverside, Tongzhou, Beijing, China

The Hongqi Tiangong 07 is a mid-to-large all-electric sedan positioned for family use under the brand's technology-comfort banner. It completed its national online launch on October 10, alongside a 70-kilometre intelligent-driving challenge on the mountain roads of Bayanbulak. Regional launch events then opened simultaneously in eight cities — Changchun, Guangzhou, Chengdu, Beijing, Zhengzhou, Nanjing, Changsha and Jinan — under the theme "Arriving as 7". The Beijing stop abandoned the enclosed showroom for INFINI Town on the banks of the Grand Canal in Tongzhou, placing a car launch inside a riverside lawn and a weekend-outing setting. That choice follows the product: the Tiangong 07 is pitched as a car for the city and for the mountains, for self and for family, aimed at ordinary urban households rather than at a segment defined by luxury specifications. Putting the launch outdoors puts the use case first and the technology second.

The centrepiece was an unveiling ceremony on the lawn stage titled "Two Platforms, One Resonance", where product specialists explained the Tiangong electric platform, the Jiuzhang intelligent platform and the Sinan intelligent-driving system 5.0, and recounted the Bayanbulak test. Beyond the stage, the riverside road became a dynamic test route where guests experienced adaptive following, chassis damping and the acceleration delivered by an 800-volt architecture. A vehicle-to-load camping zone placed external discharge capability inside a family short-trip scenario, while the static display and cabin area answered the questions families actually ask: a 5,000 mm body, a 3,000 mm wheelbase and a space-utilisation rate of 85.1 percent. The evening also included delivery of the first North China customer cars, live broadcasts by motoring media and creators, and on-site recruitment for the owners' club. The numbers repeated on site all point at family use: an 800-volt architecture across the range with a 10 to 80 percent charge in twelve minutes, ultra-high-strength steel rated at 2,000 MPa and a roof able to take nine tonnes of pressure, a Qualcomm 8397 cabin chip with 64 GB of memory and 512 GB of storage, and a cabin packaged to give rear passengers the room the brand calls a flat-floor living space. The event also drew on Hongqi's background as an official vehicle for APEC meetings, reinforcing its position as a national flagship.

The point of this event was less the specification sheet than the choice of setting. Placing the car on a riverside lawn, among camping and family travel, gives the product claim "a car for the city and for the mountains" somewhere concrete to land. Framing Sinan 5.0, a 384-line lidar and 800-volt charging as technology democratised rather than as a specification contest also gives the limited-time entry price of 167,900 yuan a persuasive route. For regional marketing, eight simultaneous cities solve coverage; a flagship venue like Beijing solves a different problem — what kind of household this car is actually for. Execution on a riverside site is not simple: lawn load-bearing, lighting, power and the test-drive route all had to be planned around the terrain, which is more work than building a stage inside a hall, but it buys a view that is much closer to how the car will actually be used. The eight-city format is worth noting as a structure rather than a cost: a single product story told eight times in local contexts gives dealers and regional teams something concrete to invite customers to, and it turns a national launch into a series of local events that can each carry their own test drives, deliveries and owner recruitment. Beijing, as the North China flagship, carried the fullest version of that script, which is why the campaign put its most complete staging on a riverside lawn rather than in the largest available hall.

场地供应商：思贝思（SPACE） www.360space.cn

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