2026 大众汽车集团（中国）首届技术日（合肥）

2026年10月28日，首届大众汽车集团（中国）技术日在合肥举行，地点在集团旗下的大众汽车（中国）科技有限公司（VCTC）。这一天被放在「在中国，为中国」战略推进四年的节点上：本土研发体系已经成型，需要一次当面的说明，把实验室、在研产品与一整套技术矩阵同时摊开。集团也借这场活动宣布进入「深耕中国，共赢全球」的阶段——中国不再只是最大的单一市场，也被定义为全球业务的创新策源地与出口枢纽。

空间的概念原点是「和谐共生」（symbiotic & cyclical）。主舞台取圆形，环形界面把发言人、屏幕与车辆收在同一个中心里；圆的下方做开合屏，随流程开合，让车辆以有节奏的方式出现，也把注意力从语言拉回实物。主舞台后方另设三个独立展区，分别对应整车平台、电子电气架构与高级驾驶辅助，在发布会临近结束时才揭幕，把来宾从坐席引向展区，形成第二段动线。

一天的安排被切成两段。上午是开放环节：集团合肥研发中心的相关实验室首次对来宾开放，参观者可以走进测试与验证的现场；同一时段还可以体验搭载集团自研高级驾驶辅助系统与 AI 智能座舱的新产品。下午转入发布会，由集团高层揭晓首个本土自研的一体化技术矩阵 VEGA。空间叙事、屏幕内容与出车节奏被当成一件事来排，所以同一座场地能在几分钟内从「论坛」切换到「展场」。

发布会的落点是一个名字和一条路线。VEGA 取自织女星，把整车平台、电子电气架构与高级驾驶辅助收进同一套体系：平台侧对应 CMP 与 CSP，架构侧是 CEA，智驾侧是面向全场景的 L2++ 方案；配套还有「大众黄金标准」的验证流程，以及合肥的 L3 道路测试牌照。对传播而言，技术日的价值不止于当天的新闻——它把抽象战略翻译成可参观的实验室、可上车的功能和可走进去的展区，让「本土研发」从一句话变成一组能被拍摄、被引用、被复述的画面。

On 28 October 2026 the Volkswagen Group held its first China Technology Day in Hefei, at Volkswagen Automotive China Technology Co. (VCTC), the group's local technology company. The date sits on the fourth anniversary of the 'In China, for China' strategy, a point at which the local research organisation had taken shape and needed to be shown rather than described. The company used the day to open its laboratories, put its newest assisted-driving and cockpit products in front of guests, and set out a single technology matrix in public. It also used the occasion to name a new phase, 'In China, Beyond China', which recasts the country from the group's largest single market into a source of innovation and an export hub for other regions. The timing carried its own subtext: the German federal president had visited the Hefei site the day before, which placed a state-level visit and a product-level launch in the same week.

The stage took 'symbiotic and cyclical' as its starting idea. A circular main stage held the speaker, the screens and the vehicles inside one centre, and the ring was built with an opening screen beneath it. The screen parted as the programme moved, so cars arrived on a beat rather than on a cue, and attention shifted from speech back to hardware. Behind the main stage, three separate zones were built for the vehicle platform, the electrical and electronic architecture, and advanced driver assistance. They stayed closed through most of the keynote and were revealed near the end, which moved the audience out of their seats and into a second route through the room.

The day was split in two. The morning belonged to the laboratories and the products: relevant labs at the group's Hefei research centre opened to visitors for the first time, so guests could walk the floors where validation work happens, and they could also try vehicles carrying the group's own assisted-driving system and AI cockpit. Between the two halves, guests moved along one continuous route instead of being re-seated in a second venue. The afternoon turned into the launch, where executives introduced VEGA, the first locally developed integrated technology matrix. Spatial narrative, screen content and the rhythm of the vehicle reveals were planned as one system rather than three separate deliverables, which is why one room could switch from forum to exhibition floor within minutes and without a visible reset.

The content of the launch came down to a name and a route. VEGA takes its name from the star, and gathers three strands into one framework: vehicle platforms, the electrical and electronic architecture, and advanced driver assistance. On the platform side sit CMP and CSP: CMP targets the A-segment mainstream with battery-electric and plug-in hybrid versions and a CLTC range above 600 km, while CSP covers full-size and flagship models with a target above 800 km and a charging window of roughly thirteen minutes from 10 to 80 percent. The architecture is CEA; the assistance stack is a full-scenario L2++ solution. Around them sit the group's validation regime, described as a Volkswagen gold standard, and a Level 3 road-test licence granted in Hefei. That regime has visible hardware: a long-stroke road-load rig at VCTC reproduces the equivalent of fifteen years and 300,000 km of driving, while CEA already runs on five locally built electric models this year, with plug-in hybrid and combustion models to follow in 2027. For communication, the value of a technology day is not limited to the news of that afternoon. It turns an abstract strategy into laboratories that can be walked, functions that can be tried and zones that can be entered, so that local development stops being a slogan and becomes a set of images that can be filmed, quoted and repeated.

制作与执行：全案的创意策划、舞台与视觉设计、内容制作由 jangled nerves（jn）承担，灯光与搭建的落地监理也在同一支团队手里；合作伙伴为 rgb。

Production and execution: creative planning, stage and visual design, and content production were handled by jangled nerves (jn), which also supervised lighting and build on site; the partner was rgb.

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