上汽大众ID.ERA 5X超能上市派对 北京

上汽大众｜ID.ERA 5X 超能上市派对 暨「超级大众 超能生活」比奇堡超能展｜2026 年 11 月 12 日–11 月 15 日｜北京 首创·郎园Station 仓酷

2026 年 11 月 12 日晚，上汽大众把 ID.ERA 5X 的上市发布放进了北京首创·郎园Station 园区内的仓酷。ID.ERA 5X 是 ID.ERA 家族首款纯电 SUV，也是上汽大众 2026 年新能源产品序列的收尾一款。品牌没有沿用一贯的宣讲式发布会，而是把活动拆成两段：12 日晚的脱口秀上市派对，与 13 日至 15 日对公众免费开放的「超级大众 超能生活」比奇堡超能展。

场地条件决定了这次可以这么做。仓酷由旧仓库改造，保留了园区里少见的大跨与高顶：空间连通成一片，两侧墙面还留着旧厂房的开口。这样的空间给布景留了余量——可以在同一个屋顶下同时搭出「室内影院」和「户外沙滩」两种场景，也可以让人流在装置与展车之间自由穿行，不被隔墙切断。

入口立起一座红蓝相间的拱门，门头写着 ID.ERA 5X CINEMA，把人先引过一段过渡区。过渡区里用木质框架和红色背景搭出门厅，靠墙一侧排出灯箱和海报，「超能装」「超能浪」「超能秀」「超能开」四组字样分列其上，产品主张先被写成布景文字，再往深处走才见到车。

展区是散点式排布，不做整墙围合。海绵宝宝、派大星、蟹老板这些比奇堡居民以不同尺寸的雕塑分置在动线两侧，有的坐在木箱上，有的抱着饮品，有的踩着冲浪板，彼此之间留出足够的拍照距离。地面做了分区铺装，入口与通道铺地毯、靠展车一侧是木地板；暖色灯光从上往下压，让彩色装置在灰色厂房里有清晰边界。展区中央停着数台比奇堡涂装的 ID.ERA 5X：橙黄车身穿蟹堡王招牌，红白车身配救生圈式轮毂，银灰车打开后备厢，堆着行囊、滑板和道具，直接对应「超能装」。

座舱延续了同一套布景逻辑。后排座椅放平形成约 2.4 米的平整空间，铺黄白条纹毛毯，摆菠萝抱枕和花朵靠垫，中间放一张蟹堡王小桌，把动画里的菠萝屋搬进车厢；全车 39 处储物点位被做成可以自己布置的格子。车侧三角窗留出可以换片的灵感窗，中央扶手后方的光映盒做成透明小格，用来放手办。车顶趴着瘫瘫鱼，后视镜外壳做成贝壳形，轮毂盖印着派大星，车身的角色涂装与展区道具共用一套色卡。

展期白天免费开放，观众在入口领一张「比奇堡居民身份卡」，沿「摸鱼假」打卡区一路走进去。展车旁不设参数展板，工作人员只做引导与答疑，让人先拍照、先坐进车里，再去看产品。12 日晚的派对与 13 日至 15 日的展期接续，一场新车上市被拉成一段可以走进去的空间体验：品牌信息藏在布景、涂装、道具和座舱细节里，舞台形式与展区动线共同承担了传播。

SAIC Volkswagen | ID.ERA 5X Launch Party and the "Super Volkswagen, Super Life" Bikini Bottom Exhibition | 12–15 November 2026 | Cangku hall, Langyuan Station, Beijing

On the evening of 12 November 2026, SAIC Volkswagen held the launch of the ID.ERA 5X inside Cangku, a converted warehouse hall in the Langyuan Station creative park in Beijing. The ID.ERA 5X is the first battery-electric model in the ID.ERA family and the last of the brand's 2026 new-energy line-up. Instead of a conventional presentation, the company split the event into two parts: a stand-up comedy launch party on the evening of 12 November, and a Bikini Bottom exhibition, titled "Super Volkswagen, Super Life", open free to the public from 13 to 15 November.

The venue made that split possible. Cangku is a converted warehouse that keeps the large span and high ceiling the park is built around: the space runs as one volume, and the original openings of the old warehouse are still in the side walls. The space left room for staging two conditions under one roof — an indoor cinema and an outdoor beach — while allowing visitors to move freely between installations and cars without being cut off by partitions.

At the entrance, a red-and-blue archway lettered ID.ERA 5X CINEMA pulls visitors through a short transition zone. Inside, timber frames and red backdrops form a foyer; along one wall run lightboxes and posters carrying four phrases — "super capacity", "super wander", "super show" and "super drive". The product claims are written into the set before a car is ever in view.

The exhibition is arranged as scattered points rather than enclosed walls. SpongeBob, Patrick Star, Mr. Krabs and other Bikini Bottom residents appear as sculptures in different sizes along both sides of the route: some sit on wooden crates, some hold drinks, some ride surfboards, each spaced far enough apart for photographs. The floor is paved in zones, with carpet at the entrance and along the routes and timber boards beside the cars, and warm light is directed downward so the coloured figures hold a clear edge against the grey shell of the building. At the centre stand several ID.ERA 5X cars in Bikini Bottom liveries: an orange-yellow body carrying a Krusty Krab sign, a red-and-white body with lifebuoy-style wheel covers, and a silver car with its tailgate open and loaded with luggage, a skateboard and props — the "super capacity" claim made physical.

The cabins continue the same logic. The rear seats fold flat into a level surface of roughly 2.4 metres, dressed with a yellow-and-white striped blanket, pineapple cushions and flower-shaped backrests, with a Krusty Krab table set in the middle so the cartoon pineapple house moves indoors. Thirty-nine storage points are finished as compartments that owners can arrange themselves. The triangular quarter window becomes a changeable display pane, and a small transparent box behind the centre console is made for figurines. A reclining fish lies on the roof, the mirror shells are cut into scallop shapes, the wheel caps carry Patrick Star, and the character livery on the body shares one colour palette with the props around it.

During the exhibition the space is free by day: visitors collect a "Bikini Bottom resident card" at the entrance and follow a "slacking-off leave" check-in route inward. No specification boards stand beside the cars; staff only guide and answer questions, letting people photograph and sit inside first and look at the product afterwards. The party on 12 November and the public run from 13 to 15 November connect into one continuous experience, turning a model launch into a space visitors can walk through, with brand messages held inside the set, the liveries, the props and the cabin details, and with the stage format and the exhibition route sharing the work of communication.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识