BJ40增程长续航版上市发布会

2026年05月21日

天津

北京越野BJ40增程长续航版上市发布会于2026年5月21日在天津泰达航母主题公园举行。从项目空间与造型语言审视，发布会以真实航母甲板与舰岛为天然舞台背景，构建"时代偶像，千里舰证"的硬核叙事场域——将海上巨舰的增程动力逻辑与BJ40的增程技术路线形成跨域互文，以军事工业美学为新能源越野背书。现场以三位时代偶像的跨界证言与三位汽车达人千里实测直播的戏剧化编排，将"两线不变、更城更野"的产品哲学转化为可感知的国家实力叙事。空间动线上，航母的钢铁肌理与BJ40的方盒子硬派造型、五孔格栅形成视觉共振，内嵌式金属防滚架与"玄武护甲"电池防护的技术展示在此获得天然的场景合理性。

作为中国硬派越野六十余年基因的继承者，北京越野此次选址航母不仅是对"越野强国"底气的空间宣言，更标志着中国品牌从燃油图腾向新能源平权转型的关键节点，以16.98万元起的焕新价重构硬派越野市场门槛。

The Beijing Off-road BJ40 Extended-Range Long-Endurance launch took place on May 21, 2026, at the Tianjin TEDA Aircraft Carrier Theme Park. Examining spatial narrative and material language, the event constructed an "Era Icons, Thousand-Mile Ship Testimony" hardcore narrative field using the real carrier deck and island as a natural stage—creating cross-domain intertextuality between the maritime giant's range-extender logic and the BJ40's technical route, backing new-energy off-road capability with military-industrial aesthetics. On-site, three era-spanning icons delivered cross-boundary testimony while automotive influencers conducted thousand-mile livestream drives to the venue, transforming the "Two Unwavering Lines, More Urban More Wild" product philosophy into tangible national-strength narrative. Spatially, the carrier's steel textures resonated with the BJ40's boxy hardcore form and five-slot grille, while technical displays of embedded metal roll cages and "Black Tortoise Armor" battery protection gained natural scenographic validity.

As inheritors of over six decades of Chinese hardcore off-road DNA, Beijing Off-road's carrier-site selection serves not only as a spatial declaration of "off-road superpower" confidence, but marks a pivotal node for Chinese brands transitioning from fuel totems to new-energy democratization, reconstructing hardcore off-road market thresholds with a refreshed price starting at 169,800 yuan.

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