BTV×PaperMoon Bookshop新款饺子包体验空间

BTV×PaperMoon Bookshop新款饺子包体验空间

2026年10月16日-2026年10月20日

上海 天平路42号

项目现场

本项目为新加坡配饰品牌 Beyond The Vines（BTV）联合 PaperMoon Bookshop 打造的新款饺子包限时体验空间，选址城市文艺街区独立书店内，依托 BTV 饺子包多年积累的爆款口碑，以书籍与随身包袋的共生关系为叙事主线，将新品上市转化为兼具阅读氛围感与穿搭体验的线下场景。BTV 长期主打轻量化日常包袋，饺子包凭借软质弧形轮廓、大容量收纳与百搭属性成为品牌标志性单品；本次跨界跳出传统零售快闪逻辑，借书店安静松弛的文化底色，诠释 “包袋作为随身移动书房” 的创意概念。

空间造型融合书店原有书架肌理，以原木展架、低饱和米灰饰面构筑嵌入式体验展区，保留书店原有阅读动线，新增弧形悬浮展示台呼应饺子包圆润袋身形态；展区划分新品陈列区、面料触感试背区、书本与包袋搭配艺术装置、光影打卡角落。制作上采用模块化可拆卸展具，不破坏书店原有硬装，轻薄亚克力与实木结合，利用落地自然光烘托质感，装置以书籍堆叠搭配饺子包陈列，强化包袋与阅读生活方式的联结。

活动期内容包含新书共读沙龙、穿搭试背体验、包袋收纳演示、限定联名书签打卡礼，把产品卖点融入文艺场景体验。线下活动与传播营销形成闭环，前期线上发布书店氛围感预热图文，邀约生活方式、读书类 KOL 探店，现场鼓励访客拍摄包袋与书籍的氛围感实拍，在小红书、抖音产出 UGC 内容，将产品种草植入文艺生活语境。

项目意义在于打破配饰品牌单一卖货的线下模式，通过书店跨界赋予饺子包生活叙事，强化 BTV 简约文艺的品牌调性，触达热爱阅读、追求松弛日常美学的消费群体，借助场景共情加深用户对产品 “轻量随行” 核心优势的认知。

This experience space for the new dumpling bag is jointly created by Singapore accessory brand Beyond The Vines (BTV) and PaperMoon Bookshop, located inside an independent bookstore in the urban cultural district. Building on the popularity of BTV’s iconic dumpling bag, the campaign narrates the symbiosis between books and everyday bags, transforming new product launch into an immersive experience blending literary atmosphere and styling trial. BTV focuses on lightweight daily bags.

The dumpling bag is well-received for its soft curved silhouette, ample storage and versatile style. This collaboration departs from conventional retail pop-ups, interpreting the creative concept of “bag as portable study” with the calm cultural tone of bookstores. The design integrates original bookshelf texture, adopting wooden display stands and muted beige-grey finishes to build embedded exhibition zones while preserving the bookstore’s reading circulation. Curved floating platforms echo the rounded outline of dumpling bags.

The space includes new product showcase, fabric & fitting trial zone, art installation pairing books and bags, and photo corner. Constructed with modular removable fixtures, the build avoids damage to bookstore’s original interior. Combined thin acrylic and solid wood make full use of natural daylight. Stacked books and displayed bags strengthen the link between bags and reading lifestyle. On-site programs feature book-sharing salons, styling trials, storage demonstrations and limited bookmark gifts, embedding product highlights into cultural scenarios.

Marketing forms a complete loop: pre-launch visual teasers online, lifestyle and book KOL visits, plus UGC encouraged among visitors on Xiaohongshu and Douyin. This project transcends simple retail sales. The bookstore partnership endows dumpling bags with life storytelling, reinforces BTV’s minimalist literary brand identity, connects with audiences fond of reading and casual aesthetics, and deepens customer recognition of the bag’s lightweight, portable strengths.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识