宝马集团（BMW、MINI、BMW Motorrad）@ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心

设计与制作

MINI 设计来自宝马官网

发布会与媒体日

宝马集团以三大品牌16款首发车型的空前阵容登陆2026北京车展，展台以300平方米LED巨幕Highlight Show为核心，搭配164种漆面与36种皮革的个性化定制专区，以及杜比全景声与宝华韦健沉浸式音响体验，构建豪华与科技交织的感官场域。

发布会由全新BMW 7系及i7、新世代iX3长轴距版与i3长轴距版领衔全球首秀。两款新世代车型基于NCAR纯电平台，标配800V高压架构与第六代eDrive电驱，轴距突破3米，iX3续航超900km，i3更突破1000km，树立细分市场新标杆 。技术层面，BMW全景iDrive中国版70%源代码由本土团队开发，搭载阿里巴巴联合定制AI引擎并引入DeepSeek大模型；智驾系统携手Momenta针对中国路况定制L2级全场景领航辅助，计划2027年底前推送高阶点到点功能。 MINI X VAGABUND创意展车全球首发，BMW M3 40周年限量版同步中国首秀 。

互动层面，展台设置10个"Deep Dive"深度体验站点，涵盖机器人技术、双向充电与智能座舱实景演示，观众可现场感受"导航到最近的不辣餐厅"等本土化语音交互，见证宝马"在中国、为中国"战略的深度落地。

接待与运营

The BMW Group brought an unprecedented 16-vehicle debut lineup across BMW, MINI, and BMW Motorrad to Auto China 2026. The stand centered on a 300-square-meter LED Highlight Show, flanked by a BMW Individual customization zone showcasing 164 paint finishes and 36 leather trims, plus an immersive Dolby Atmos and Bowers & Wilkins audio experience.

The press conference globally debuted the all-new BMW 7 Series and i7, alongside the new-generation iX3 and i3 long-wheelbase models—the first Neue Klasse vehicles developed specifically for China. Built on the NCAR pure-electric platform with standard 800V architecture and sixth-generation eDrive, both models exceed 3-meter wheelbases, with the iX3 delivering 900+ km CLTC range and the i3 surpassing 1,000 km. Technologically, the China-specific BMW Operating System X has 70% of its source code developed locally, integrating an Alibaba co-developed AI engine powered by DeepSeek. The L2 intelligent driving system, co-developed with Momenta for Chinese road conditions, will roll out point-to-point navigation by end of 2027 . The MINI x Vagabund concept celebrated its world premiere, while the BMW M3 40th Anniversary Edition made its China debut .

For engagement, ten "Deep Dive" interactive stations covered robotics, bidirectional charging, and intelligent cockpit demos. Visitors experienced localized voice commands like "navigate to the nearest non-spicy restaurant," underscoring BMW's "In China, For China" commitment.

宝马集团（BMW、MINI、BMW Motorrad）@ 北京车展

搭建制作：Expomobilia、metron

运营管理：日东

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