别克 @ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心

别克以"至境·至新"品牌进化日登陆2026北京车展A4馆A404，鲜花布展寓意"合资新能源的春天" 。展台打造沉浸式舒享空间，悬浮座椅与概念车互动区传递品牌温度 。

发布会核心：至境E7、世家、L7首次以"品牌完全体"同台，覆盖SUV/MPV/轿车三大品类；全球首发"至境移动空间智慧体"概念车，无方向盘5D沉浸座舱通过视听觉嗅觉触觉全息联动森林、海底、宇宙场景 。至境E7上市90分钟大定破万，家庭用户占比超90% 。互动层面，观众现场体验爱马仕御用设计师IP周边与座舱配置，激光雷达与逍遥智行辅助驾驶成为焦点 。

Buick staged its "Electra · Evolved" brand day at Auto China 2026, Hall A4, Booth A404, using floral installations to signal "the spring of joint-venture NEVs". The booth featured an immersive comfort zone with floating seat experiences and concept-car interactions . The press conference united the Electra E7, Shijia, and L7 as the brand's first "complete portfolio," covering SUV, MPV, and sedan segments. The global debut of the "Electra Mobile Space Intelligence" concept—a steering-free, 5D immersive cabin simulating forest, ocean, and cosmos through holographic sensory fusion—anchored the vision . The E7 surpassed 10,000 orders within 90 minutes of launch, with over 90% family buyers . On-site engagement included Hermès-affiliated designer gifts and hands-on ADAS demos, drawing crowds to experience the "Xiaoyao" intelligent driving system .

别克展台 @ 北京车展

展台搭建：景睿营销

展台运营: ADK旭通

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