smart @ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心

设计与制作

发布会与媒体日

smart以"天生爱不同"品牌主张登陆2026北京车展E404展位，展台以"非同小可，大有可玩"为灵感，打造多元感官沉浸式潮流空间。现场融合微景观艺术展陈、巨型创意打卡装置、森海塞尔体验区及趣味灵感滑梯，配合smart | BRABUS联名标识区与金色鲨鱼头雕塑，构建高端年轻、充满能量的品牌场域。

发布会完成双车首秀：首款豪华掀背轿车精灵6号正式开启预售，18.99万元起，近5米车身配备109项同级领先配置，提供双电池版本及最高12,000元预售权益；精灵2号概念车基于全新ECA电动紧凑型架构首发亮相，以"四轮四角"布局与3.475米超小转弯半径演绎"小车精品化"趋势。品牌全球CEO佟湘北、梅赛德斯-奔驰首席设计官巴斯蒂安·鲍迪及中国营销CEO易寒同台阐释"大车个性化、小车精品化"战略方向 。

互动层面，观众在微景观与灵感滑梯间穿梭体验，森海塞尔音响区将品牌个性转化为可感知的多维感官语言，使smart展台成为车展最具时尚辨识度与社交传播力的打卡地标之一。

接待与运营

smart brought its "Born Different" ethos to Auto China 2026 at Booth E404, creating an immersive "Small but Mighty, Big on Play" sensory experience. The stand fused micro-landscape art installations, giant creative photo zones, a Sennheiser audio lounge, and an inspirational slide, anchored by the smart | BRABUS co-branded area and a striking golden shark-head sculpture—crafting a premium, youthful, high-energy brand atmosphere.

The press conference delivered a dual debut: the smart #6, the brand's first luxury fastback sedan, opened pre-sales from RMB 189,900 with near-5-meter length and 109 class-leading features, offering dual battery options and pre-sale benefits up to RMB 12,000. The smart #2 concept made its auto-show premiere on the new ECA compact electric architecture, embodying the "small car premiumization" trend via its iconic four-wheel-corners layout and 3.475-meter turning radius. Global CEO Xiangbei Tong, Mercedes-Benz Chief Design Officer Bastian Baudy, and China Marketing CEO Yi Han shared the stage to articulate the brand's dual-track strategy .

For engagement, visitors navigated micro-landscapes and the inspirational slide while the Sennheiser zone translated smart's personality into multi-sensory storytelling, cementing the booth as one of the show's most fashion-forward and socially viral destinations.

smart @ 北京车展

搭建制作：A&A

运营管理：绘狮

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文字来自 AI 编辑完成，AI信息自我辨识