乌镇戏剧节COLMO全屋智能主题展

乌镇戏剧节COLMO全屋智能主题展

2026年10月16日-2026年10月18日

嘉兴 乌镇ALILA阿丽拉酒店

项目现场

本次 COLMO 全屋智能展落地第十三届乌镇戏剧节，选址阿丽拉乌镇，作为戏剧节跨界人居美学的特别项目，实现高端 AI 智能家居与水乡戏剧艺术的融合对话。COLMO 品牌根植新包豪斯设计理念，长期探索科技与空间美学的共生，而乌镇戏剧节本身以多元艺术、沉浸式剧场体验为核心，二者的联动，打破家电展陈的传统范式，把全屋智能人居场景置入江南白墙静水的场域之中，赋予科技产品叙事感与戏剧张力。

项目空间依托阿丽拉乌镇极简建筑基底，不刻意增设繁复装置，以克制的造型语言完成场景分区，分为全屋智能沉浸式体验区、图灵套系产品展区、设计师沙龙对话区三大板块。空间造型延续品牌几何造物与原始质感的设计内核，采用低饱和哑光材质、简洁利落的直线条，与水乡建筑的留白美学呼应；在制作层面，展区大量采用隐形预埋工艺，隐藏管线与设备，将中央空调、洗烘系统、嵌入式厨电融入空间，依托 AI 智感交互系统，参观者语音触发灯光、温湿度、影音联动，使空间本身成为可被 “演绎” 的舞台，参观者即是场景里的表演者。

活动期内，除静态产品展陈，项目同步举办设计师沙龙，邀请空间设计领域大咖分享人居思考，把产品体验升级为设计思想交流。在传播营销层面，项目借乌镇戏剧节的文艺流量，面向戏剧爱好者、高端设计师、品质客群，产出空间实拍、场景体验短视频与沙龙访谈内容，线上社交媒体打卡传播与线下实景体验形成闭环，跳出硬广式产品宣讲，以艺术策展逻辑传递 COLMO “科技服务人居本源” 的品牌主张。

项目意义在于，将冰冷智能家电转化为沉浸式生活剧场，证明家居科技同样具备艺术表达力，在戏剧节文化语境中，重新定义高端人居，为科技品牌跨界文化艺术活动提供可参考的策展样本。

The COLMO Whole-house Smart Exhibition is presented at the 13th Wuzhen Theatre Festival, hosted at Alila Wuzhen as a special cross-boundary project integrating high-end AI smart home technology with water-town theatrical art. Rooted in Neo-Bauhaus design philosophy, COLMO consistently explores the integration of technology and spatial aesthetics.

Partnering with Wuzhen Theatre Festival, which features immersive theatrical experiences and diverse art forms, the project breaks conventional display modes for home appliances, embedding whole-house smart living scenarios within the minimalist Jiangnan architectural context and endowing technological products with narrative and dramatic tension. Built upon the minimalist architecture of Alila Wuzhen, the exhibition space avoids over-decorated installations and adopts restrained visual language, divided into three zones: immersive whole-house smart experience area, Turing series product showcase and designer salon.

The spatial styling follows the brand’s core design principles of geometric creation and raw texture, using low-saturation matte materials and clean straight lines to echo the blank-leaving aesthetics of water-town architecture. For fabrication, concealed pre-embedding techniques are widely applied to hide pipelines and equipment. Central air conditioning, washing and drying systems and built-in kitchen appliances are seamlessly integrated into the venue. Powered by AI sensory interaction, visitors can activate synchronized control of lighting, temperature, humidity and audio-visual systems via voice command, turning the whole venue into a performative stage where visitors become part of the scene.

During the event, beyond static product display, designer salons are held with top spatial designers to exchange insights on residential design, elevating product demonstration into intellectual dialogue. For communication and marketing, the project leverages the cultural influence of Wuzhen Theatre Festival, targeting theatre lovers, interior designers and high-end consumers. Short videos of spatial experience and salon interviews are released online, forming a closed loop between social media sharing and on-site visitation. Instead of straightforward product promotion, the exhibition adopts curatorial logic to convey COLMO’s brand belief that technology serves the essence of living.

This project transforms smart home appliances into an immersive living theatre, proving that home technology can carry artistic expression. Within the cultural context of the theatre festival, it reinterprets premium residential living and sets a curatorial reference for tech brands collaborating with cultural and artistic events.

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