Fenty Beauty「星尘流光商店」快闪项目

Fenty Beauty「星尘流光商店」

2026年09月15日-2026年09月17日

上海 新天地时尚1期

项目传播

项目现场

Fenty Beauty「星尘流光商店」限时快闪落地上海新天地时尚1期，是品牌依托美式潮流美学、围绕王牌单品打造的沉浸式玩妆体验企划，打破传统美妆专柜的售卖模式，以年轻化、趣味化的场景表达传递品牌多元包容的彩妆理念，进一步夯实潮流彩妆的市场定位。

项目空间造型极具辨识度，以美式复古便利店与复古餐厅为设计原型，整体采用温柔粉调视觉体系，打造松弛潮流的沉浸式玩妆空间。场景制作极具巧思，创新设置标志性唇釉冰柜陈列全线唇釉产品，搭配霓虹打卡墙、全脸专业试妆台，兼顾产品展示、实景体验与打卡传播属性，空间风格统一且潮流氛围感突出。活动期重点上新星尘热可可、星尘蜻蜓粉、琥珀瑰棕三款全新唇釉色号，同步开放钻石炸弹高光等明星单品体验，全方位展示产品流光嘭润的独特质地。

现场设置打卡集章玩法，访客完成互动即可领取限定美妆小样，沉浸式传递品牌适配多元肤色的彩妆内核。项目精准覆盖美妆爱好者、Rihanna粉丝与城市潮流打卡群体，以轻松自由的线下玩妆场景降低体验门槛，依托高颜值场景与新品亮点激发美妆圈层自发种草与社交UGC传播，有效拉升新品曝光度，实现品牌调性输出、用户体验转化与新品销量提振的完整营销链路。

Fenty Beauty’s limited-time pop-up “The Gloss Bomb Shop” lands at Shanghai Xintiandi Fashion Phase 1. Centering on the brand’s iconic Gloss Bomb lip gloss, it innovatively integrates American retro convenience store and diner styles into cosmetic scenarios, breaking the traditional counter sales mode and interpreting the brand’s inclusive and trendy makeup philosophy for diverse skin tones.

The entire space adopts a delicate pink tone with highly recognizable retro styling and trendy atmosphere. Elaborately designed scene facilities including lip gloss freezer display areas, neon check-in walls and full-face makeup stations realize integrated functions of product display, immersive experience and social shooting. During the event, three new lip gloss shades are officially launched, enabling visitors to experience classic items such as Diamond Bomb highlighter and intuitively feel the glossy and plump texture of signature products. Customers can obtain limited beauty samples by completing check-in and stamp-collecting tasks.

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