法拉利风尚限时艺术展

2026年08月26日-2026年09月30日

上海 露香园·同庆街37号

项目现场

法拉利风尚限时艺术展落地上海老城厢露香园同庆街历史街区，作为高端私享文化项目，将意大利超跑美学植入海派人文老院落，实现超跑文化与本土历史建筑场景的跨界融合。

项目充分保留历史街区老建筑原生肌理，铺设高级红毯构筑完整观览打卡动线，空间划分超跑静态展示区、Ferrari Style 风尚服饰陈列空间以及轻奢休憩社交点位，场地兼顾展品陈列、观展打卡与沙龙社交多重功能，配套精致茶歇与专属限定伴手礼，营造私密高级的场域氛围。

本次活动采用定向邀约制，仅对高净值客群、媒体及名流嘉宾开放，展期内举办沉浸式品鉴晚宴与主题沙龙，把汽车性能美学、奢品时装艺术放置在老城厢人文场景中进行演绎。依托历史街区独特的建筑氛围感，圈层嘉宾产出的影像内容在私域及高端社交渠道流转扩散，不面向大众流量，聚焦精准圈层的深度体验与价值认同，完成品牌高端形象私域传播，塑造上海年度顶流奢享社交事件，构建奢侈汽车品牌在地文化表达与圈层营销的完整链路。

Ferrari limited‑time style art exhibition is situated in the historic block of Tongqing Street, Luxiangyuan within Shanghai old‑town area. As an exclusive private‑view cultural project, it integrates Italian supercar aesthetics into Shanghai‑style heritage courtyards and realizes cross‑border combination of supercar culture and local historic architecture.

Preserving the original texture of old buildings, the venue lays premium red carpets to form complete visiting and photo‑taking routes, and is divided into static supercar display zone, Ferrari Style fashion exhibition area and light‑luxury social lounge. Delicate refreshments and exclusive gifts are prepared to shape an intimate upscale atmosphere.

Adopting invitation‑only access for high‑net‑worth clients, media and celebrities, the event holds immersive tasting dinners and themed salons, interpreting automotive performance aesthetics and luxury fashion art against old‑town cultural backdrop. With distinctive architectural ambience of the heritage block, visual contents generated by distinguished guests circulate within private and high‑end social channels. Instead of pursuing mass foot‑traffic, it focuses on in‑depth experience and value recognition among targeted circles. It delivers private‑domain communication for the brand’s premium image, creates one of Shanghai’s top‑tier luxury social events, and forms a complete link for luxury automaker’s local‑cultural expression and circle‑oriented marketing.

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