2026年F1喜力中国大奖赛 PADDOCK CLUB

项目品牌: Heineken 喜力

项目行业: 汽车及制造

项目日期: 2026-03-13 10:00 2026-03-15 22:00

项目地点: 上海

项目名称: 2026年F1喜力中国大奖赛 PADDOCK CLUB


2026年F1喜力中国大奖赛

2026年03月13日-2026年03月15日

上海

当F1赛事来到一座城市,聚光灯聚焦在赛道之上,但在幕后,一个庞大而高效的团队正在协同运作,支撑整场赛事的款待体验。

When Formula 1 comes to town, the spotlight is firmly on the track, but behind the scenes, an extensive team works together to deliver the hospitality experience that surrounds the race.


围场俱乐部作为F1最高规格的款待空间之一,为宾客提供世界级服务与近距离观赛体验。

At the heart of the ecosystem is the Paddock Club, Formula 1’s premium hospitality environment at the Shanghai International Circuit, where guests enjoy world-class service while experiencing the excitement of race weekend.


今年,Riviera Events 很荣幸参与多个相关执行项目,连续三年与国际团队及本地合作伙伴共同协作,从多个维度支持现场运营,确保整个赛事期间的高端接待流程顺畅有序。

This year, Riviera Events was proud to be called upon to support several operational assignments connected to the Paddock Club. Working alongside international partners and local teams, our event management team in China contributed to multiple aspects of the guest experience, helping to ensure hospitality operations ran smoothly throughout the event.

Riviera 的活动支持与执行内容

Riviera Events' Planning & Management Role

礼宾接待人员招募与管理

Host Casting & Management


Riviera 负责本地礼宾接待人员的招募与现场管理,为活动提供专业培训人员,支持宾客接待、引导及现场运营工作,以确保宾客动线顺畅、沟通高效,整体服务呈现专业统一。

Riviera was also entrusted with the casting and management of local hostesses, providing trained staff to assist with guest reception, guidance, and operational support throughout the event. The result: a polished, reliable front-of-house presence that supported guest flow, communication, and overall experience.

本地娱乐内容统筹

Local Entertainment Programming



我们统筹策划本地娱乐表演内容,提升整体空间氛围与现场活力,并确保表演自然融入整体体验流程之中。

We coordinated local entertainment elements to enhance the energy of the hospitality space — ensuring that programming integrated seamlessly into the broader guest journey.

高端餐饮区域清洁服务

Hospitality Cleaning Services


Riviera 为主承办方 Do&Co 提供围场俱乐部现场清洁服务支持。在高频使用与持续运转的环境中,我们确保场地始终维持高端款待标准,随时处于最佳接待状态。

Supporting Do&Co, Riviera delivered professional cleaning services across the Paddock Club. In a live event environment with continuous turnover, maintaining premium standards is operationally critical — and our team ensured the space remained guest-ready at all times.

围场俱乐部家具采购

Furniture Sourcing for the Paddock Club


今年,Riviera 还拓展了新的服务范围,负责围场俱乐部部分区域的家具采购工作。Riviera 根据围场俱乐部的功能与视觉需求,完成家具采购与配置。在设计感、耐用性与实际运营需求之间取得平衡。

In addition to these assignments, Riviera completed a new scope of work this year: sourcing furniture for the Paddock Club hospitality areas. Riviera sourced furniture tailored to the functional and aesthetic demands of the Paddock Club environment – balancing design, durability, and operational practicality.

Gordon Ramsay 快闪餐厅人力支持

Gordon Ramsay Pop-Up Restaurant Staffing


Riviera 同时负责围场核心区域 Gordon Ramsay 快闪餐厅的本地人力配置。通过高效协调本地团队,我们支持餐厅运营顺畅进行,为宾客提供优质用餐体验。

At the centre of the Paddock Club, Riviera supported staffing for the Gordon Ramsay pop-up restaurant, helping ensure smooth, high-standard service delivery within a premium dining environment.

项目成果

The Result


在F1这样的环境中,执行不仅是完成任务,更是对速度、应变与精准度的综合考验。通过多维度服务支持,Riviera Events 助力围场俱乐部实现流畅稳定的运营表现。并参与支撑这一全球最复杂、最具影响力的活动环境之一。

Delivering within Formula 1 requires more than execution – it requires adaptability, speed, and precision under pressure. Through multiple service scopes, Riviera Events contributed to the seamless operation of the Paddock Club, supporting one of the world’s most complex and high-profile event environments.




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