【日内瓦车展】GENEVA MOTOR SHOW / GIMS 2023

作者: leather

代理商: TBC

#活动预告 #活动现场 #活动执行 #展示管理 #设计管理

项目品牌：待定

项目行业：汽车及制造

项目日期： 2024-02-24 00:00 2024-03-03 23:00

项目地点：日内瓦

项目名称：【日内瓦车展】GENEVA MOTOR SHOW / GIMS 2023

#GIMS2024 #GenevaMotorShow

GENEVA MOTOR SHOW

2024年02月26日-2023年03月03日

日内瓦

项目信息

🗓️ 26.02.24 Press Day (for Media Pass holders only)

🗓️ 27.02.24 VIP Day (for VIP Pass holders only)

🗓️ 28.02. - 03.03.24 Public Days

项目预热 - 倒计时

没见多从提前3周开始的倒计时。一般来说，这么长时间的预热，主要是面对“专业观众”的，也从另一个侧面来看，车展这种形式很难抓住“消费者”了。

项目传播 - 产品

不得不说，日内瓦车展的在传播领域已经更全面的使用短视频

PROUDLY WELCOMES 用这种短时间的形式，介绍展商和展示产品

大概率不是品牌的最新视频，但是有传播就有效果

Cube

The Cube acts as a mesmerizing central hub and serves as a journey through time, technology and innovation, transporting you into the heart of automotive excellence. The Cube is hosting a rich programme of talks during the VIP Day, and live music all week long.

Adrenaline Zone

The thrilling and supercharged zone is dedicated to high-performance vehicles, limited edition creations and the world of motorsport. Discover the most exotic and desirable super- and hyper-cars, and get close to very special and winning endurance racing models from Swiss pilots.

Design District

This elegantly curated space celebrates the art and craftsmanship of automotive design. Whether you rest and reflect at the ‘Atelier’ lounge space or join a sketching masterclass, let design excellence inspire you!

Mobility Lab

This is an innovation lab for automakers and mobility providers to inform, inspire and demonstrate their latest breakthroughs. Explore the possibilities of space-saving, electric and better urban lifestyle, as well as the potential of hypermobility with the sky being a new starting point.

-end-

信息来自网络及品牌公开信息，出处见网络

更多信息：https://twitter.com/gvamotorshowoff

x 2