格拉夫「璀璨的飞翔」蝴蝶系列珠宝展

项目品牌: 待定

项目行业: 珠宝钟表

项目日期: 2026-05-23 11:00 2026-05-31 17:00

项目地点: 上海 外滩老市府

项目名称: 格拉夫「璀璨的飞翔」蝴蝶系列珠宝展


格拉夫「璀璨的飞翔」蝴蝶系列珠宝展

2026年05月23日-2026年05月31日

上海 外滩老市府

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格拉夫「璀璨的飞翔」蝴蝶系列50周年亚洲巡展首站以"蜕变与永恒"为精神内核,在百年古典建筑中打造沉浸式高级珠宝剧场。展览以深绿主调贯穿全场,从时间长廊的黑白光影演化墙开启半世纪叙事,1975年至2026年的65余件顶级珠宝依次铺陈,其中包括多件孤品与全球首秀的12枚en tremblant颤动式工艺典藏级胸针,以机械精妙定格蝴蝶振翅的灵动瞬间。主展区以深绿丝绒为背景,阵列式呈现蝴蝶胸针,钻石火彩在静谧空间中璀璨流转;光影互动区则以蝶影投影实现虚实交织,将珍稀宝石的渐变蝶翼升华为可步入的梦境。

作为1975年诞生于伦敦的顶级珠宝品牌,格拉夫以蝴蝶图腾承载半个世纪的工艺信仰,此次巡展不仅是对品牌DNA的致敬,更标志着高级珠宝展陈从静态陈列向沉浸式光影叙事的范式跃迁,以建筑、珠宝与光影的三重对话,重新定义奢华体验的时空维度。

The Graff "Diamonds Take Flight" Butterfly Collection 50th Anniversary Asian Tour inaugural station anchors itself in the spirit of "transformation and eternity," creating an immersive haute joaillerie theater within a century-old classical building. The exhibition threads a deep green palette throughout, opening its half-century narrative through a timeline corridor's black-and-white light-shadow evolution wall, where over 65 top-tier jewels from 1975 to 2026 unfold sequentially—including several unique pieces and the global debut of 12 museum-grade tremblant brooches that capture the butterfly's fluttering instant through mechanical ingenuity. The main display zone arrays butterfly brooches against deep green velvet, allowing diamond fire to cascade through the serene space; the light-shadow interaction zone elevates rare gemstones' gradient wings into a walkable dreamscape through butterfly silhouette projections.

Founded in London in 1975, Graff has carried half a century of craftsmanship faith through the butterfly motif; this tour represents not merely tribute to brand DNA, but signals haute joaillerie's paradigm leap from static display toward immersive light-shadow narrative—redefining the spatiotemporal dimension of luxury experience through triple dialogue between architecture, jewelry, and illumination.


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