Graff 「蝴蝶系列珠宝展」

项目品牌: 待定

项目行业: 箱包配饰

项目日期: 2026-05-21 10:00 2026-05-31 22:00

项目地点: 上海 外滩老市府

项目名称: Graff 「蝴蝶系列珠宝展」


Graff 「蝴蝶系列珠宝展」

2026年05月21日-2026年05月31日

上海

Graff

「蝴蝶系列珠宝展」


5 月 21 日至 31 日,GRAFF 格拉夫蝴蝶系列珠宝展Diamonds Take Flight于上海外滩老市府启幕。十一日展期内,品牌沉淀半世纪的蝴蝶珠宝艺术,在这座百年历史建筑中徐徐铺展。

From May 21st to 31st, Graff's High Jewellery showcase Diamonds Take Flight opened at Shanghai’s Bund Old City Hall. Over 11 days, the maison’s half-century-long butterfly jewellery heritage was showcased within the century-old landmark.



本次蝴蝶系列珠宝展以蝴蝶演化脉络为叙事主线,现场特别呈现 12 枚限量款蝴蝶胸针。

The Diamonds Take Flight exhibition revolved around the evolutionary story of the butterfly motif, with 12 limited-edition butterfly brooches specially presented onsite.


2000㎡展场划分为五大展区,分别陈列三大蝴蝶系列、孤品高珠及香水系列;日间私享观展搭配晚间鸡尾酒会,特邀藏家与贵宾沉浸式领略 GRAFF 以珍宝复刻自然之美的设计内核。

The 2,000 sqm space was divided into five zones for three core butterfly collections, exclusive high jewellery pieces and perfume lines. Private daytime viewings and a cocktail party welcomed collectors and distinguished guests to explore the exhibition.



空间设计暗藏多处定制巧思:系列连通通道搭载蝴蝶动态投影,画面取材品牌经典梨形、马眼形钻石切割原型;缱绻蝴蝶展区创新采用流动光影展柜,光影变幻之下,珠宝宛如蝶翼翩跹颤动。

The venue was enhanced with bespoke design details: animated butterfly projections along connecting corridors drew inspiration from Graff’s signature pear and marquise diamond cuts; dynamic lighting was applied for the Enchanted Butterfly gallery, making the mounted jewels appear to flutter with shifting light.



Auditoire Luxe 包揽展览 + 酒会全案创意、场景与道具设计、灯光落地及全流程执行,精心统筹搭建与现场各项环节,令珠宝艺术、定制工艺与百年建筑浑然相融。

Auditoire Luxe delivered full-scope services covering exhibition & cocktail party creativity, spatial layout, custom fixture design, lighting and on-site management. The exhibition seamlessly blended jewellery art, bespoke craftsmanship and historic architecture.




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