Groupon-James Beard Awards
Groupon-詹姆斯比尔德奖
THE CHALLENGE 挑战
Illuminate Groupon’s sponsorship of the James Beard Awards by seamlessly weaving its signature green color throughout the event.
照亮Groupon通过在整个活动中无缝地编织其标志性的绿色来赞助詹姆斯比尔德奖。
OUR RESPONSE 我们的想法
Produced a Groupon green “green room” and lounge to the eye-catching “green carpet” that greeted arriving luminaries such as Tom Colicchio and Bobby Flay, Lincoln Center’s Avery Fisher Hall was tastefully branded Groupon green, providing powerful visibility for Groupon. Mark Stephen increased brand awareness as well as seamlessly integrating the brands Groupon green into the events lounge for guests.
林肯中心的艾弗里费舍大厅(Avery Fisher Hall)被优雅地命名为“Groupon green”,为Groupon提供了强大的可见性。Mark Stephen提高了品牌知名度,并将Groupon green品牌无缝地整合到客人的活动休息室。
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图片来自网络及品牌公开信息,出处见品牌
原文链接:https://www.markstephenagency.com/work/otparbta38tep6we9w7ox7hmxccf0s-7lagw-2z5jg-rdj7g-sj9bz-6h2g9-7sz2l-sz7pd-94gjm-nttk8-24xrn-24geb-ar7xh-hml3l-c9njz-p8msg-8c3pk