华为春季全场景新品发布会

项目品牌: 华为终端

项目行业: IT及通讯

项目日期: 2026-03-23 12:00 2026-03-23 17:00

项目地点: 长沙

项目名称: 华为春季全场景新品发布会



华为春季全场景新品发布会于2026年3月23日在长沙举行,以"春启新程,势启新篇"为主题,呈现华为上半年最重要的全场景战略展示。从空间叙事与项目形态审视,发布会以鸿蒙智行全矩阵新车为空间核心锚点,尚界Z7、Z7T与问界M6全球首发并开启预订,智界V9实车正式亮相,享界S9、问界M7、M8等多款车型焕新登场,形成覆盖轿跑、SUV、MPV的完整产品光谱;现场通过沉浸式车阵展陈与智能座舱交互演示,将896线激光雷达、乾崑智驾ADS 4.1、途灵平台等硬核科技转化为可感知的出行叙事。与此同时,畅享90系列手机、Mate80 Pro Max风驰版等消费电子产品同步登场,构建"1+8+N"生态闭环。

此次发布不仅标志着华为将手机行业的成功经验系统性复制到汽车产业,更以全系896线激光雷达下放至20万级车型的技术平权,彰显其从消费电子巨头向智能出行生态主导者跃迁的战略雄心。

The Huawei Spring All-Scenario New Product Launch convened on March 23, 2026, in Changsha, themed "Spring Initiates a New Journey, Momentum Opens a New Chapter." As Huawei's most critical first-half strategic showcase, the event anchored its spatial narrative on the Harmony Intelligent Mobility Alliance full-matrix vehicle lineup. The SAIC Shangjie Z7 and Z7T, alongside AITO Wenjie M6, made their global debuts with pre-orders opening; the Luxeed V9 appeared in physical form, while the Stelato S9, Wenjie M7, and M8 received comprehensive refreshes—forming a complete product spectrum spanning coupes, SUVs, and MPVs. On-site immersive vehicle displays and intelligent cockpit demonstrations transformed hardcore technologies such as 896-line LiDAR, Qiankun ADS 4.1, and Tuling platform into tangible mobility narratives. Concurrently, the Enjoy 90 smartphone series and Mate80 Pro Max Fengchi Edition debuted, constructing the "1+8+N" ecosystem closed loop.

This launch marks not only Huawei's systematic replication of its mobile industry success into automotive manufacturing, but also demonstrates its strategic ambition to leap from consumer electronics giant to intelligent mobility ecosystem leader through technology democratization—bringing 896-line LiDAR to the 200,000-yuan segment.


2026年华为春季全场景新品发布会于3月23日在长沙举办,是首次将该系列发布会落地长沙。‌‌



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