「智在必行」红旗品牌新品发布会于2026年5月20日在山海相映的青岛隆重举行，以温情对话的形式发布新红旗H5与新红旗HQ9双车矩阵，开启品牌下一个80万辆里程碑的全新起点。从空间叙事与造型语言审视，发布会选址青岛海滨，以山海自然景观为天然舞台背景，将"让出行更安全，让生活更美好"的品牌初心融入在地性场域；现场以双车联袂登场的戏剧化展陈，配合智能化配置的沉浸式演示，将全系标配8155P芯片、豆包AI大模型与高速NOA智驾系统等硬核科技转化为可感知的生活叙事。

作为中国高端汽车品牌的旗帜，红旗自1958年诞生以来始终承载国车使命，此次以"智在必行"为主题，不仅标志着新红旗H5以12.1万元起的回馈价重塑B+级智慧豪华轿车市场标杆，更折射出中国汽车工业从规模扩张向"提质焕新"与智能化纵深发展的产业转型。

The "Intelligence Defines the Journey" Hongqi brand new product launch convened on May 20, 2026, against Qingdao's mountain-and-sea backdrop, unveiling the new Hongqi H5 and HQ9 dual-vehicle matrix through an emotionally resonant dialogue format, inaugurating the brand's next 800,000-unit milestone. Examining spatial narrative and material language, the event leveraged Qingdao's coastal landscape as a natural stage, embedding the brand ethos of "safer travel, better living" into the local terrain. Dramatic dual-vehicle staging paired with immersive demonstrations of intelligent configurations translated hardcore technologies—standard 8155P chips, Doubao AI large models, and highway NOA systems—into perceivable lifestyle narratives.

Since its 1958 inception as China's premium automotive flagbearer, Hongqi has shouldered the national vehicle mission; this "Intelligence Defines the Journey" theme not only redefines the B+ intelligent luxury sedan benchmark with the H5's 121,000-yuan entry price, but also reflects China's automotive industry pivot from scale expansion toward "quality renewal" and intelligent depth.

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