HUAWEI Pura系列及全场景新品发布会

项目品牌: 华为终端

项目行业: IT及通讯

项目日期: 2026-04-20 12:00 2026-04-20 19:00

项目地点: 广州 大湾区文化体育中心

项目名称: HUAWEI Pura系列及全场景新品发布会


HUAWEI Pura系列及全场景新品发布会于2026年4月20日14:30在广州举行,作为华为上半年规模最大的旗舰发布盛典,现场以巨型环形LED屏幕与沉浸式光影舞台构建"全场景智慧生活"叙事空间。发布动线层级分明:Pura 90系列影像旗舰以"橘子海"情绪色彩与利落直屏设计开启2亿智拍新时代;Pura X Max大阔折以双面阔型形态重新定义折叠屏边界;AI眼镜、WATCH系列及MateBook 14鸿蒙版等七大品类依次登场,形成从移动终端到穿戴、办公、家居的完整生态闭环。空间造型上,舞台通过光影流转与产品矩阵的戏剧化呈现,将"软硬芯AI融合"的技术语言转化为可感知的视觉剧场。

此次发布不仅承载着华为自P系列更名以来持续引领移动影像的品牌使命,更标志着其在制裁突围后,以鸿蒙生态为支点,从单一硬件参数竞争迈向"软硬芯云"垂直整合与全场景体验主导权争夺的关键节点。

The HUAWEI Pura Series and All-Scenario New Product Launch convened at 14:30 on April 20, 2026, in Guangzhou. As Huawei's largest flagship gala in the first half, the venue constructed an immersive "all-scenario smart living" narrative space through monumental wraparound LED screens and dynamic lighting stages. The launch sequence unfolded in clear hierarchies: the Pura 90 imaging flagship opened the 200-megapixel intelligent photography era with "Orange Sea" emotional hues and crisp flat screens; the Pura X Max large-fold redefined foldable boundaries through dual-wide form factors; while AI glasses, WATCH series, and MateBook 14 HarmonyOS edition joined five other categories to complete a closed-loop ecosystem spanning mobile, wearables, office, and home. Spatially, the stage transformed "software-hardware-chip-AI fusion" technical language into a perceptible visual theater through choreographed light flow and dramatized product matrices.

This launch not only perpetuates Huawei's imaging leadership since the P-series rebranding, but also marks a critical pivot post-sanctions—leveraging HarmonyOS as its strategic fulcrum to shift from isolated hardware competition toward "software-hardware-chip-cloud" vertical integration and all-scenario experience dominance.



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