海瑞温斯顿《稀世臻宝》品牌展
项目品牌: HarryWinston 海瑞温斯顿
项目行业: 珠宝钟表
项目日期:
2026-09-07 11:00
2026-09-13 19:00
项目地点: 上海 上海展览中心
项目名称: 海瑞温斯顿《稀世臻宝》品牌展
《稀世臻宝》海瑞温斯顿品牌展
2026年09月07日-2026年09月13日
上海 上海展览中心
项目预告
项目传播
项目现场
海瑞温斯顿《稀世臻宝》品牌展于 2026 年 9 月 7‑13 日落地上海展览中心西馆,恰逢品牌创始人海瑞・温斯顿诞辰 130 周年,同时纪念 1996 年品牌故宫首展三十周年,作为静安区首发经济重点项目,汇集逾 165 件传奇宝石、古董珠宝、高级腕表与珍贵历史档案,完整复盘 “钻石之王” 近百年的发展脉络。项目依托上海展览中心古典厚重的建筑载体,打造十大沉浸式主题展厅,以品牌标志性深邃湛蓝色奠定整体空间基调,运用光影叙事、多媒体交互装置重构珠宝展叙事逻辑,序章将纽约、上海两座城市天际线通过光影交叠,完成品牌起源地与举办地的跨时空对话;“传奇时光” 展厅以首度公开影像档案回溯创始人创业历程,“古董典藏” 展厅展出赖索托十六号戒指、锦簇镶嵌系列等里程碑作品,专设中国渊源展厅与 “中央公园” 互动装置,把纽约创作灵感与海派摩登气质并置,空间制作跳出传统珠宝展单纯玻璃展柜陈列模式,将历史文献、实物臻品、沉浸式光影体验融为一体。展期重磅展出 18.96 克拉 The Winston Pink Legacy 粉钻戒指、18.03 克拉洛克菲勒‑温斯顿祖母绿戒指两大镇馆藏品,面向藏家、艺术从业者、时尚 KOL 与普通公众开放。本次展览不止于品牌回顾,以稀世宝石为媒介搭建自然造物、匠人工艺与东西方文化的深度对话。借助上海展览中心城市文化地标属性,媒体、KOL 与观展公众产出大量影像 UGC,把高端珠宝的专业历史叙事转化为大众可感知的艺术内容,在文化科普、圈层审美教育之外带动全网话题热度,实现奢侈珠宝品牌文化输出、公众艺术传播与品牌价值升华的完整传播链路。
Hosted at West Hall of Shanghai Exhibition Centre from September 7 to 13, 2026, Harry Winston “Rare Jewels of the World” exhibition commemorates the 130th birth anniversary of founder Harry Winston and marks the 30th anniversary of the brand’s landmark 1996 Palace Museum show. As a key initiative under Jing’an District’s first‑launch economy program, it gathers over 165 pieces including legendary gemstones, archival antique jewels, high‑end timepieces and precious historical documents, retracing the nearly‑century legacy of “the King of Diamonds”. Built within the classical architecture of Shanghai Exhibition Centre, the exhibition consists of ten immersive themed galleries defined by the brand’s signature deep sapphire‑blue tone. Light‑and‑shadow narration and multi‑media interactive installations break conventional static jewel‑display logic. The prologue overlooks skylines of New York and Shanghai via projected light to realize cross‑time‑space dialogue between brand origin and host city. The “Heritage Timeline” gallery displays previously unpublished archives reviewing the founder’s entrepreneurial journey, while the “Vintage Archive” hall presents milestone works such as Lesotho Sixteen ring and Winston Cluster series. A dedicated China‑themed gallery together with “Central Park” interactive installation juxtaposes New‑York‑born creative inspiration and Shanghai modernity, integrating physical artifacts, historical files and immersive visual effects. Two centre‑piece treasures, the 18.96‑carat The Winston Pink Legacy ring and 18.03‑carat Rockefeller‑Winston emerald ring, are on public view for collectors, art professionals, fashion KOLs and general visitors. More than a brand retrospective, the show builds profound dialogue among natural gem‑stone miracles, craftsmanship and cross‑cultural exchange. Leveraging the cultural landmark venue, media coverage, KOL tours and visitor‑generated UGC transform elite high‑jewelry heritage into accessible public art content. It completes a full communication loop covering cultural interpretation, aesthetic education for niche circles, online topic momentum and brand‑value elevation for luxury fine‑jewelry house.
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