林肯全系豪华SUV探秘北纬30° 寻·造江南韵

项目品牌: 林肯

项目行业: 汽车及制造

项目日期: 2017-08-03 10:00 2017-08-05 19:00

项目地点: 千岛湖-黄山

项目名称: 林肯全系豪华SUV探秘北纬30° 寻·造江南韵


山高水远,“试”不可挡

林肯SUV 寻·造不凡

Explore the Extraordinary N30°

2017年08月03日-2017年08月05日

千岛湖-黄山

项目预热-微博


项目信息


煥新感官造就不凡

REDEFINE YOUR EXPERIENCES TO CREATE THE EXTRAORDINARY

AUDITOIRE团队筹备策划了林肯全系豪华SUV(MKC, MKX, Navigator)试驾体验活动并提供了全程接待服务。

这次,林肯全系豪华SUV以全新的视角、独特的形式、非凡的体验带领试驾体验者一同探秘一条蕴藏传奇故事的神秘地带:北纬30度。

AUDITOIRE China created and executed a branded driving experience & hospitality program with Lincoln SUV Family (MKC, MKX, Navigator). Our concept explores a journey to redefine and create extraordinary experiences traveling through thoughtfully designed routes to various prestigious locations in China.

这是一段体验者与林肯全系豪华SUV三款车型 (MKC, MKX, Navigator) 共同寻·造的一段非凡之旅,此次受邀嘉宾包括媒体和客户。林肯以潮流的设计,引领不凡潮流;以独到的视野,开辟不凡视界,以豪情大气,诠释不凡气魄!

It's not every day that you can test-drive all three Lincoln SUV Family (MKC, MKX, Navigator) at one time. In a journey discovering the extraordinary wonders through the 30th Parallel North, Lincoln guests, including Media and customers, have just that opportunity.


林肯全系豪华SUV—MKC, MKX, Navigator —从8月至9月分别5组的试驾活动,行程组成将经过江南线前往杭州-千岛湖-黄山,川蜀线前往成都-雅安-康定,和西藏线前往拉萨-羊湖-林芝等北纬30度上的秘境。试驾路况丰富多彩,依山邻水,风景秀美,驾驶乐趣无限!

In an effort to get the guests behind the wheels of Lincoln’s vehicles, the three SUVs —MKC, MKX, Navigator — are hitting the road with test drive events that take place in five waves from August to September touching base in Zhejiang Province (Hangzhou, Thousand-Islands Lake, Yellow Mountain), Sichuan Province (Chengdu, Ya’an, Kangding), Tibet (Lhasa, Yanghu, Linzhi).

林肯全系豪华SUV探秘北纬30°,寻·造江南韵

Wave 1 - Redefine your vision of Jiang-Nan on N30°

行程以“林肯全系豪华SUV探秘北纬30°,寻·造江南韵”作为开篇。8月3日至5日,体验者们“焕新感官寻玩品味”,探索江南那山水如画的杭州、“天下第一秀水”的千岛湖和被誉为“天下第一奇山”的黄山。

Wave 1 just took place last 3rd to 5th August. Three days re-discovering “The Taste of Life” and exploring the scenic beauties of the ‘River South’ (Hangzhou – Thousand-Islands Lake – Yellow Mountain).

体验者们在杭州启程,“林肯SUV探秘北纬30°” 欢迎晚宴也于8月3日当晚在杭州香格里拉酒店举行,晚宴上所布置的3D地球及装饰全部迎合此次“探秘北纬30°之旅”的主题。

The journey starts in Hangzhou where the guests are welcomed with an elegant branded dinner in a setting reproducing the travel on earth through the 30th Parallel North.


8月4日,试驾行程正式开始,25辆林肯SUV试驾车队震撼上路!

The next day, 25 SUVs conquering the roads!




杭州至千岛湖的行程包含城市道路、高速公路,其中杭千景高速为主要路段。杭千景高速大部分路段依山而建,路况良好,中后段多隧道。

Driving south through the green mountains of the Zhejiang province until reaching the first stop: Thousand-islands (Qiandao) Lake.


或许很多人早已知晓:千岛湖风景区群山绵延,森林繁茂,享誉“天下第一秀水”。但你一定想不到,此次林肯全系豪华SUV带领试驾体验者领略的还有无与伦比的千岛湖热气球之旅。乘上色彩斑斓的热气球,飞越在千岛湖的上空,以全新视角,感受江南湖光山色之美,与林肯SUV一起寻·造不凡!

Perhaps the guests were quite familiar with this location, but this time we made them experience it in a unique way: a hot-air-balloon tour awaited them to enjoy the extraordinary view over the largest man-made lake in China.

千岛湖至黄山的行程包含城镇道路省道、高速公路,其中省道占大部分路段。

After having their heads up in the clouds, the feet got back in the cars to continue the drive, heading to the picturesque Yellow Mountain (Huangshan).

主要行程亮点为环千岛湖国道,此路段大部分为沿湖道路,且为新建道路,路况佳,蜿蜒曲折,极富驾驶乐趣。黄山是中国十大风景名胜中唯一的山岳风光,它“四绝三瀑”的壮美景观使其赢得了“天下第一奇山”的美名,宾客可以在此尽情合影留念。

Another interesting drive along the lake side till reaching the peculiarly-shaped rocks and pines of the Yellow Mountains. The beauty of Huangshan defies all description, definitely worth it for the guests to capture memories of the unique scenic features.


8月5日,林肯全系豪华SUV “探秘北纬30°,寻·造江南韵” 的第一站完满收官!所有试驾体验者都满意而归,我们相信所有人都将永远铭记这一焕新感官的非凡驾驶体验.

Wave 1 - “Redefine your vision of Jiang-Nan on N30°”came to an end on 5th August. All the guests were satisfied and we are sure they will always remember this experiential test drive with Lincoln’s MKC, MKX and Navigator.

AUDITOIRE团队非常荣幸能够协助林肯举办本次活动。

AUDITOIRE China one more time is glad to be part of the experience.

后续的四个行程也同样精彩不凡! 8月10日至13日,林肯全系豪华SUV探秘北纬30°寻∙造川蜀秘境即将到来! Don’t miss it, 敬请期待!

Four more exciting test drives coming soon! “Redefine your knowledge of Sichuan on N30° ” is the next one on 10th -13th August. Don’t miss it, stay tuned!

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/DSGnOg5GFeERX0jLQVLEZg

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