梅赛德斯-奔驰品牌140周年活动

2026年04月23日

北京 751 D·PARK

项目现场

2026年4月23日下午1时40分，梅赛德斯-奔驰品牌日于北京751 D·PARK时尚设计广场启幕，以精确的时间刻度呼应汽车发明140周年的历史坐标。作为2026北京国际车展的前奏，此次活动将工业遗产空间转化为沉浸式品牌圣殿——场馆外立面以家族标志性盾形镀铬格栅为灵感，通过数字化技术打造巨型"前脸"装置，使来宾尚未入场便已置身奔驰叙事之中 。

核心首秀舞台以三叉星徽为设计原点，立体铺陈品牌140年创新脉络：从开创ABS时代的W116、承载国人记忆的"虎头奔"W140，到全球首款纯电GLC SUV与新一代S级轿车同台，完成从机械时代到智能电动时代的跨时空对话 。制作层面，全新纯电GLC以史上最大尺寸、3027mm长轴距及S级同源底盘（空气悬挂+后轮主动转向）实现越级突破，搭载MB.OS架构与强化学习大模型智驾，彰显"中国专属"的研发深度 。

此次活动不仅是产品发布，更是奔驰"140年140城"全球庆典的中国首站，以史上最强产品攻势宣告传统豪华品牌在AI与电动时代的进化决心。

At precisely 1:40 PM on April 23, 2026, the Mercedes-Benz Brand Day unfolded at Beijing's 751 D·PARK Fashion Design Square, using exact temporal coordinates to echo the 140th anniversary of the automobile's invention. Serving as the prelude to Auto China 2026, the activation transformed industrial heritage space into an immersive brand sanctuary—the venue facade drew inspiration from the iconic shield-shaped chrome grille, employing digital technology to create a giant "front face" installation that immersed guests in the Mercedes narrative before entry .

The core debut stage anchored on the three-pointed star, orchestrating a cross-temporal dialogue between eras: from the ABS-pioneering W116 and the nostalgia-laden "Tiger Head" W140 to the world-premiere all-electric GLC SUV and new-generation S-Class sedan, completing the conversation from mechanical to intelligent-electric ages. Execution-wise, the all-electric GLC achieved segment-breaking stature with a 3027mm long wheelbase and S-Class-derived chassis (AIRMATIC air suspension + rear-axle steering), powered by MB.OS architecture and reinforcement-learning AI driving systems, demonstrating the depth of "China-exclusive" R&D .

Beyond product launches, this event marked the China inaugural stop of the "140 Years, 140 Cities" global celebration, declaring the evolution resolve of legacy luxury brands in the AI and electric era through the brand's most ambitious product offensive .

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